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As an actual property agent, you ought to be creating video for your enterprise. Should you’re searching for video content material concepts, that is the article for you.
Not solely does this text present 24 distinctive titles and types, but it surely additionally contains real-world examples of those movies which are truly working in at the moment’s market to offer outcomes and encourage your creativity.
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1. Instagram inexperienced display screen movies
An Instagram inexperienced display screen is an Instagram Reel or Story the place the background of the video is changed by a photograph or video with the speaker showing in entrance of the substituted background.
These movies are performing above common as of the writing of this text. The algorithm seems to prioritize a majority of these movies proper now resulting from elevated views on most pages.
Should you aren’t positive easy methods to produce one in every of these movies, do a YouTube search of “How to create an Instagram green screen video” to provide you all the main points wanted to document your first one. If you’re searching for some inspiration on using these movies for lead seize with “coming soon” itemizing maps, take a look at the instance beneath.
That is an instance of using inexperienced display screen movies to draw leads for listings which are about to return to market by Earl Endrich in Newark, Delaware.
2. Shifting to (your metropolis) in 2024? Every thing it’s essential know
This title is Website positioning optimized for people who find themselves contemplating transferring to your metropolis. The secret’s to spotlight subjects about your metropolis a potential purchaser is interested by, like the colleges, native economics, the climate, facilities, and, after all, the housing market.
Only a few brokers do video content material higher than Brad McCallum out of Calgary, Canada, and this can be a nice instance of one in every of these movies produced on the highest degree.
3. Growing neighborhood overviews
Highlighting new developments lets you be the primary individual or one of many first individuals to spotlight a neighborhood. That is an efficient strategy to rank excessive on natural seek for a neighborhood and place your self because the knowledgeable for that neighborhood. These movies might not set information for the variety of views they create, however the high quality of these views is as useful as any views I’ve seen.
Examples of this are the movies Noah Escobar produces alongside 30A in Northwest Florida. Don’t let the restricted variety of views on this neighborhood overview instance deter you. He generated over $5 million in gross sales quantity immediately from this video earlier than it had 1,000 views. Test it out right here.
Dan Parker, out of San Diego, California, additionally gives a fantastic mannequin for easy methods to correctly format one in every of these movies within the following instance.
4. What it’s essential know earlier than transferring to (your metropolis or space)
This can be a title for a video that ranks extraordinarily excessive on natural seek for the town it mentions. It additionally creates a curiosity for somebody contemplating transferring to a selected space to click on on this video. That is an instance of any such video from Lindsey Hammond who providers West Georgia and Japanese Alabama.
5. Itemizing movies
Itemizing movies are a cornerstone advertising device for promoting a list. In addition they act as an commercial for future listings as potential sellers see the standard of the advertising you do in your listings. Brad MacCallum, talked about in a earlier part as nicely, out of Calgary, Canada constructed his enterprise on YouTube itemizing movies. That is an instance of one in every of his itemizing movies.
Should you’re searching for an instance of an Instagram Reel highlighting a list teaser video it doesn’t get a lot better than this one by Andrew Undem out of the Baltimore Metro space.
6. Tour a [$ price] house in [your city]
These movies generate viewers and are a good way to realize further views by making a title that sparks curiosity for potential viewers.
That is an instance of a short-form sort of video by Tyler Hassman in Calgary, Canada.
7. Deal of the week
Probably the greatest methods to breed belief is thru consistency. Highlighting a deal of the week lends itself to consistency, and it gives potential consumers with a special house to contemplate every week.
These movies shouldn’t be overproduced. The secret’s to seek out your individual authenticity in these movies to extend your reference to potential consumers.
Jay Johnson has generated an elevated social following by serving up his “Friday Find” on Instagram, Fb and LinkedIn each Friday alongside 30A in Northwest Florida. Take a look at an instance right here.
8. Native builders interview
Builders not often have video content material that highlights the houses they construct or details about their enterprise. This is a chance so that you can develop builder relationships in a novel manner and produce content material that potential consumers love.
This can be a nice instance of a builder interview that you should use as a mannequin from Noah Escobar, talked about earlier as nicely, serving the 30A market in Northwest Florida.
9. Highlighting an area enterprise
Your video content material shouldn’t at all times be about actual property. Movies that spotlight native companies are a beautiful manner to assist native companies acquire publicity, and so they provide the capacity to diversify your content material.
As a substitute of tagging the native enterprise, invite them to collaborate on the submit. This permits them to just accept your invitation as a collaborator and, with one click on, have your video present up on their web page. This expands the attain of your video and gives them with free video content material about their enterprise.
To see a superb instance of an Instagram Reel highlighting an area enterprise, take a look at this one from Marie Boatsman within the Portland, Oregon Metro space.
Briggette and Jay Modglin in Denver, Colorado present an instance of a brand new enterprise spotlight Instagram Reel they shot with an iPhone. This instance is definitely duplicated.
10. Freebie lead magnets
Lead magnets are data prospects need which you could present in alternate for his or her electronic mail deal with. These could possibly be market reviews, articles or a listing of service suppliers. Should you’re searching for an instance of any such video using inexperienced display screen video, take a look at this one from Paige Steckling in Utah.
11. Copy your most viral movies
Probably the greatest methods to create video content material that performs nicely is to offer your viewers with extra of the sorts of movies they watch. Test your Instagram grid, and search for your hottest Reels or your most-viewed YouTube movies.
Establish the subjects, fashion, and format of those fashionable reels and movies. Merely do extra reels and movies on that matter, in that fashion and in that format.
12. Neighborhood overview movies
Should you’re trying to take your farming efforts to a different degree, a group overview is an efficient manner to take action. These movies do nicely in natural search on YouTube, and so they present one other manner so that you can set your self aside out of your competitors because the native knowledgeable for a selected neighborhood.
Should you’re searching for an instance of one in every of these group overview movies, test this one out from Kyler Ferris highlighting the Woodlands, Texas group.
13. The professionals and cons of dwelling in (your metropolis)
That is one other Website positioning-optimized YouTube video title that may generate views.
That is an instance of a professionals versus cons video by Bru Krebs within the Atlanta Metro space of Georgia.
14. Questioning what ($ worth) will get you in (your metropolis)?
These movies, largely finished on social media, carry out very well.
That is an instance of any such video from Caroline and Chip Wasson out of Destin, Florida.
The Speicher Group out of D.C., Delaware, Maryland and Virginia gives one other instance of any such video right here.
15. The most well-liked neighborhoods in (your metropolis)
People who find themselves contemplating transferring to an space will doubtless seek for “the most popular neighborhoods in (the city they are considering moving to).”
Monica Church, out of Seattle, Washington, gives an excellent instance of any such video right here.
Kimberly Lahodny gives one other instance of any such video for Augusta, Georgia.
16. My favourite issues about dwelling in (your metropolis)
That is one other YouTube video title that may be a doubtless searched time period by individuals contemplating transferring to your metropolis. This video gives one other strategy to seize leads by way of YouTube early of their shopping for course of.
For an instance of those movies take a look at this one by Cameron Geesaman out of Indianapolis, Indiana.
17. Shifting from X to [your city]
Figuring out a feeder market from which a variety of individuals are transferring into your space and creating a really particular video title can yield extremely focused outcomes.
David Goodman in Nashville, Tennessee, gives an instance of one in every of these movies right here.
18. Dwelling in X versus [your city]
One other extremely searched time period that gives focused views.
That is an instance video by Levi Lascsak, among the finest brokers to look to for inspiration when constructing a video-driven enterprise. It exhibits the variations between Frisco, Texas, and Plano, Texas.
19. Ought to I promote my home now? Tales from others who had the identical query
This can be a focused video for householders contemplating promoting. Christian Walsh, from Southern California, gives an instance of any such video right here.
20. The costliest neighborhoods in (your metropolis)
Should you’re focusing on luxurious consumers in your space, that is the video you must make.
An ideal instance of any such video is that this one from Nelson Gonzalez out of Miami Seaside, Florida.
21. A blooper video
Folks do enterprise with individuals they like. By sharing your video bloopers, you develop into extra approachable and extra likable. That is an instance of a blooper reel from One Staff at William Raveis Actual Property in Connecticut.
22. Highlights of a shopper appreciation occasion
Shopper appreciation occasions are among the finest methods to generate referrals and repeat prospects. Documenting these occasions is a artistic strategy to present the enjoyable aspect of your enterprise.
Right here’s an instance video of Heidi Harris out of Raleigh, North Carolina, documenting her annual women’ night time out social gathering.
23. What does it value to reside in (your metropolis)
Value of dwelling is a typical query for potential consumers. That is an instance video that breaks down the price of buying a house in a Los Angeles, California, suburb by Krys Benyamein.
24. Unsolicited video CMA
An unsolicited CMA is a valuation evaluation of a house’s worth that’s offered to a house owner with out them first requesting it.
That is finished by recording your display screen and strolling a house owner by way of the valuation evaluation using Google Earth to seize their consideration, MLS comps, and an estimated vendor web sheet that goes over the widespread closing prices a vendor may anticipate in your space.
This technique generated over $11 million in new listings for me. To see an article that explains the step-by-step course of for executing this technique in full click on right here.
Video is one of the simplest ways to construct a model, join along with your best shopper and generate high quality leads. Get impressed. Get artistic. And get to work creating the video content material your best purchasers desires and desires.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seaside Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
