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Instagram is a superb place to search out inspiration and schooling on how one can higher serve your purchasers whereas rising your following. This checklist consists of 25 accounts that each agent ought to be following.
1. Andrew Undem @undem
Andrew Undem, out of Baltimore, Maryland, does a terrific job balancing enterprise and private content material. He makes use of his tales to attach personally together with his viewers whereas showcasing his listings and advertising by posts and reels. His potential to each educate and entertain makes him a terrific observe for brokers in search of inspiration on the way to promote their enterprise whereas connecting at a deeper stage with their followers.
Brad McCallum, out of Calgary, Canada, is without doubt one of the most inventive brokers within the business at showcasing his listings by video. His YouTube channel and Instagram account are a terrific supply for itemizing video inspiration. Should you’re in search of inventive inspiration and a blueprint for itemizing advertising, his Instagram account is a must-follow.
David Childers with Holding Present Issues does an incredible job of offering information and developments about gadgets affecting the actual property market. He gives useful perception that helps brokers kind an expert opinion available on the market based mostly on details whereas the visible explanations by way of the slides Holding Present Issues gives make the data straightforward to share.
Emily McAllister, out of Greenville, North Carolina, shares native particulars on actual property, native occasions, and specials from native companies. With an engagement charge above 3 p.c for her posts, it is a nice mannequin for increasing your social attain with native content material that folks love.
Glennda Baker, out of Atlanta, Georgia, is without doubt one of the most profitable brokers at constructing a private model by social media. Her authenticity and skill to inform tales that each entertain and educate have led to her success on-line.
She was a terrific agent earlier than her stardom on social media, however video and social content material have skyrocketed her attain. Should you’re in search of inspiration on the worth of constructing a private model, look no additional.
Haley Ingram with Espresso and Contracts gives easy-to-follow schooling on the way to increase your attain on Instagram. She gives templates and developments in a approach that brokers can shortly take motion and enhance their social attain.
Heidi Harris of Raleigh, North Carolina, is one other instance of how authenticity helps draw your preferrred consumer. After receiving suggestions that one in every of her listings was too darkish, she did an Instagram Reel within the dwelling speaking about how a lot pure gentle the house had that then led to her double-siding the sale of the house two weeks later.
Jason Cassity of San Diego, California, balances native San Diego content material with agent suggestions. His three favourite eating places in San Diego Reel has almost 300,000 views. It gives a terrific mannequin for brokers trying to do an identical Reel for his or her native market.
Jason Pantana is a coach and speaker with the Tom Ferry group. He has been bringing recent, new instructing on AI, advertising and scripting for a variety of years now. Should you’re in search of one of the best new instruments and methods, Pantana’s web page is what you’ve been in search of.
Jimmy Mackin, co-founder of Itemizing Leads, gives templated emails, junk mail items and scripts that get outcomes. His bio says he’s on a mission to be essentially the most helpful individual to observe in actual property. In my view, he simply could be that individual.
Katie Day, out of Houston, Texas, makes use of her Instagram account to create a neighborhood really feel the place she brings you alongside for the trip. She shares about her household, her enterprise, and her well being journey. She does an incredible job of making an surroundings the place her followers wish to take part in no matter she is doing. She is a superb observe in case you’re in search of an instance of a balanced strategy for content material to construct your following.
Ken Pozek, out of Orlando, Florida, might be one of the best instance of using video to be the useful resource for all issues related together with his local people. He’s a information supply for brand new companies and actions within the Orlando space. His potential to be on the middle of the native data has helped him to construct an incredible enterprise.
Lisa Dubois of Falls Creek, Virginia, had one of the viral itemizing movies of the 12 months. On her Reel, she mentioned, “This is where I would hide if I were playing hide and seek in my new listing,” it was sensible, and it has racked up almost 12 million views. Should you’re in search of somebody who creatively makes use of humor to market their listings and enterprise, that is one you’ll love.
Michael Perry, out of Salt Lake Metropolis, Utah, runs the No. 1 workforce in Utah. In simply seven quick years, they went from a startup to closing over 1,000 transactions in 2024. His inventive itemizing movies inform tales by cinematic angles, inventive tones and using music to create distinctive, easy-to-watch movies. Perry is a superb Instagram account to observe for inspiration.
Mike Hege of Charlotte, North Carolina, makes use of authenticity and self-deprecating humor to develop his enterprise and Instagram following. He had a Reel go viral with the caption, “I asked my Gen Z employee to edit a video and she sent this back to me.” That hilarious video of him simply taking deep breaths has been considered over 85 million occasions!
16. Neel Dhingra @neelhome
Neel Dhingra is a mortgage lender, nationwide speaker and podcast host who mixes enterprise development content material with interviews of enterprise leaders. With over 190,000 followers, Dhingra is producing a few of the most participating content material obtainable for brokers.
Omer Reshid, out of Washington, D.C., nonetheless in his early 20s, has constructed a thriving enterprise by video and social media. Along with his Instagram account, he’s grown a following of over 158,000 followers on TikTok as effectively. Positively a terrific observe in case you’re questioning what the following era of nice brokers is posting.
Paige Steckling serves the luxurious market in Utah. She balances luxurious advertising with humor, and this results in an engaged on-line following. Should you’re in search of inventive, luxurious advertising to mannequin in your native market, Steckling’s account is the one to observe.
Ryan Serhant has constructed the most important private model in actual property. With a workforce of consultants helping together with his Instagram account, it is a must-watch account for content material to mannequin and modify in your native market.
Shane Burgman serves the Area Coast of Florida. Humor and behind-the-scenes content material assist Burgman appeal to his preferrred purchasers. Inventive movies like his recreated scene from the film Interstellar, the place he’s the son chatting with his dad (Matthew McConaughey) about changing into an actual property agent, are the kind of inventive content material that makes his account such a fascinating observe.
Sharran Srivatsaa is the president of Actual, and he’s constructed a following of over 360,000 individuals on Instagram. Straightforward-to-implement methods and motivational content material are a few the reason why so many brokers discover worth by following Srivatsaa.
Steven Diaz is out of Fresno, California. Inventive video content material, together with rapping about actual property matters, is the kind of distinctive content material that makes scrollers cease and examine his movies out. His posts, like if Drake made an actual property track, have helped him construct an Instagram following of over 108,000 individuals.
Eric Simon, aka the broke agent, is without doubt one of the most entertaining follows on Instagram. He additionally co-hosts The Stroll Via podcast, the place they interview prime brokers, sharing their finest concepts for advertising and enterprise development. Should you’re in search of sensible humor that each agent can relate to, this account is for you.
Tiffany McLaurin serves the Raleigh and Charlotte, North Carolina, markets. She uniquely markets luxurious listings using video modifying that strikes from fast cuts to gradual movement with music within the background setting the tone. Her movies inform the story of the house and have led to a strong following on Instagram.
You’ll be able to’t have an inventory of must-follows on Instagram with out together with Tom Ferry. His over 300,000 followers are a sworn statement to a coach and business chief who doesn’t simply inform brokers they need to present worth to their purchasers. He leads by instance and persistently brings worth to brokers.
Lists all the time miss individuals who ought to have been included. Within the feedback part under, please share anybody I missed.
