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I don’t find out about you, but when I had a twin who may assist out with my initiatives and plans, I really feel like not solely would it not be an enormous assist, however that I’d be capable of spend extra high quality time educating my purchasers, which is a cornerstone in my prospecting technique.
The development of synthetic intelligence has been lightning quick, and now, past writing and planning, AI is ready to clone our voices and our likenesses — which implies that, if used accurately, you may create that twin you’ve at all times dreamed of that will help you with your small business.
On this article, I’m going to share one AI software that I’ve been experimenting with, the place I’ve cloned myself in order that I can create quick {and professional} content material for advertising and shopper schooling. The moral aspect of this equation is hard.
Be aware: I do know I personally assume threat with permitting this know-how to principally make my most private mental collateral one thing that’s now accessible on-line and topic to hacking, hijacking and possibly about 99 different nightmare eventualities that I haven’t even dreamed up but. Use this know-how with warning; it’s not a long-term or full-time content material answer or substitution on your sincere, genuine self.
Creating my AI twin
There are such a lot of new instruments cropping up that it was onerous to slender down some to strive, particularly when most of them do have some subscription price, and that may add up shortly while you’re within the sandbox. My standards have been easy: I wished it to be inexpensive, ridiculously simple to make use of, and such a detailed likeness that my shut buddies couldn’t inform it was AI. Not a tall order in any respect, proper?
The software I landed on was Captions. This software is video-first, and with the identical technique, I created a easy script to seize my likeness. From there, I used to be capable of generate my twin, or in my case, a number of AI siblings. Then, I may use different instruments to edit, write scripts, and create quick and easy movies. That is for short-form video creation and can be improbable for YouTube shorts, TikToks and Reels.
I selected the Max plan at $24.99 a month. I discovered the dashboard and consumer interface very intuitive. They’ve built-in directions on your first initiatives, so I didn’t have to look at any tutorial movies to know what I used to be doing. I’ve video and social media creation expertise; freshmen could discover this much less intuitive and may have to maneuver extra slowly with studying learn how to “ride this bike” to get good outcomes.
However how actual is it?
I’m going to present it a ranking of “in the ballpark.” My shut buddies couldn’t inform, however my buddies who edit movies and social regularly may choose up the “AI” of all of it. The identical goes for ChatGPT; most human writers and media professionals can distinguish between AI and “the real thing.”
The standard was adequate for me for brief instructional moments and as an awesome software to construct relationships with prospects who haven’t met me in individual but. Once more, my mantra for 2025 is to determine methods to make use of new tech to switch drained social media content material and practices with much less work and extra consistency to increase my digital footprint.
My largest situation was the lip-syncing; it appeared just a bit off. This was much less vital to me due to the automated captions and the rising information that many people are watching social media video with out sound.
Professional tip: You might rent an expert videographer and get method higher and extra significant outcomes. I’d argue you undoubtedly get what you pay for right here.
5 brief video concepts to attach together with your viewers
The important thing to those instruments is to make use of them to your benefit to hook up with area of interest sections of your viewers that you just don’t at all times essentially have time for. These instruments must also be utilized in lighter, extra optimistic and uplifting content material messaging, as your AI twin lacks any spectrum for feelings for delicate or critical subjects.
Seasonal intro
You’ll be able to crank out a enjoyable weekly message and use that as your hook for partaking your viewers. Point out one thing well timed, seasonal or perhaps a enjoyable reality. You’ll be able to hyperlink or embed these in your socials and in prospecting emails and even textual content messages when you have permission to contact them.
FAQs
Utilizing these instruments to create a useful resource database to reply your mostly requested questions will prevent a lot time when corresponding with and educating purchasers.
Calls to motion
Do you’ve a brand new itemizing? Do you’ve a purchaser on the lookout for a particular neighborhood? Is there a area people occasion or charity message it’s important to share? Right here is an effective way to get away from simply static template graphic posts.
Native information knowledgeable
Movies that share details about your neighborhood or completely different areas will assist construct your fame as an area information knowledgeable within the areas the place you’re working with purchasers. When you begin brainstorming quick details about your house base that solely locals know, you is likely to be shocked simply how a lot native content material you may create.
Mythbusting
That is one among my private favorites. It is a enjoyable technique to set up your self as a skilled knowledgeable, nevertheless it additionally helps your prospects and purchasers perceive frequent myths about actual property, dispel rumors and even set their worries comfortable.
Keep in mind, it is necessary to not be on a mission to show your prospects incorrect or lecture them. Nonetheless, it ought to be your mission to ensure they’ve the most effective assets and schooling for his or her family and private journey in actual property to allow them to make their finest selections for optimistic outcomes.
Use your twin for good, not evil
With important developments in know-how comes nice duty. We will’t ignore the truth that deep fakes and even hazardous pornographic AI instruments exist and have the facility to smash lives and reputations.
We additionally can’t ignore the truth that we can’t give AI whole management over our companies as a result of that defeats the aim of paving your personal distinctive technique to personally fulfilled success. Plus, I’ve seen that film, and I don’t like the best way it ends.
Lastly, please don’t create AI likenesses for anybody for whom you would not have written permission to take action. For authorized functions, keep in mind that utilizing AI instruments for enterprise prospecting nonetheless applies to lots of the shopper laws the FCC has about solicitation for shoppers.
We’ve to maintain people within the housing business as a result of we’re the champions of constructing properties, communities, and companies for actual people, not AI. Have enjoyable together with your AI twin, however keep in mind, as Coke (which just lately bumped into controversy for its personal AI-generated content material) has been telling us for many years, that there’s nothing like the true factor.
Rachael Hite is a seasoned housing counselor and thought chief in the true property business, identified for her intensive experience throughout enterprise information journalism, retirement housing, and inexpensive housing initiatives. Join with Rachael on Instagram and Linkedin.
