Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the subsequent market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be part of us and 1000’s of actual property leaders Jan. 22-24, 2025.
It’s not nearly working tougher this 12 months; it’s about working smarter. The continual evolution of AI, and particularly ChatGPT, has created efficiencies for brokers solely imagined simply 18 brief months in the past. This text shares seven particular prompts you may copy and paste or barely modify for instant outcomes.
The RISE framework for fulfillment
I fumbled by way of writing efficient prompts till I used to be launched to the RISE framework for writing prompts by Rajeev Saaja, host of the Actual Property AI Flash podcast. This framework is an acronym I now use with each immediate I write.
The R, in RISE, stands for position. It offers AI an understanding of who I would like them to behave as when writing the immediate, whether or not that be, for instance, an professional actual property coach or an Instagram advertising specialist.
The I, in RISE, stands for enter. That is the place I present enter that ChatGPT might want to carry out the requested activity.
The S stands for specifics. That is the realm the place I present extra, particular particulars.
Lastly, the E stands for my expectation or desired final result.
In every of the next prompts, you’ll discover my use of this precept, and my hope is that not solely will the next prompts be helpful however that you’ll now have a framework that helps you write higher prompts by yourself sooner or later as nicely.
Enterprise planning
All sustained and noteworthy success comes from the execution of an in depth plan of motion. This immediate will aid you develop an actionable plan for your online business. The inputs and specifics must be adjusted to your objectives and numbers, however this framework will completely give you a roadmap to your required outcomes.
Act as an professional actual property coach. I’m an actual property agent in [Your City]. Over the previous 12 months, I’ve closed 18 transactions with a gross sales quantity of $9 million. My gross sales during the last 23 months embody eight listings offered and 10 buyer-side gross sales. Of the eight listings I offered, two got here from referrals, two got here from previous shoppers, two got here from my sphere of affect, and two got here from geographical farming.
Of the eight purchaser sides I closed, two had been current shoppers that I listed and offered their houses for final 12 months, after which they purchased; two had been from on-line leads, two had been from open homes, and two had been from referrals.
My objectives for the subsequent 12 months are to shut 24 transactions with $12 million in gross sales quantity. Be happy to ask me as many questions as you should present me with a plan of motion that features a detailed marketing strategy, together with each day, weekly and month-to-month actions to assist me obtain my desired objectives within the subsequent twelve months.
Social media content material concepts
Most brokers wish to broaden their attain and enhance their engagement on social media. The issue normally arises with not realizing what to publish. Though the next immediate makes use of Instagram, it will work for any platform just by substituting that platform’s title within the immediate.
Act as an Instagram advertising professional specializing in creating content material for actual property brokers that entice patrons and sellers to their companies. Present me with 10 Instagram Reel concepts that may generate engagement and shares of the Reel, will result in extra followers, and can showcase me because the native actual property professional for [Your City].
Be happy to ask me as many questions as wanted to give you the small print you should present me with the perfect concepts doable.
Social media publish/reel scripts
As soon as we now have concepts for posts and Reels, the subsequent step is to ask ChatGPT to offer us with scripts or descriptions for the publish and Reel.
Act as an Instagram advertising professional specializing in creating scripts for Instagram Reels. I’m an actual property agent, and the subject I would really like a script for is “Why buyers should not wait for interest rates to go down to buy a home.”
The script must be designed to cease individuals from scrolling, seize their consideration within the first three seconds, and provides them worth at a stage that will increase engagement and leads individuals to direct message me for extra particulars on how I may help them of their homebuying course of.
Though that is for a script for an Instagram Reel, we additionally wish to make sure that the outline is optimized to maximise our attain. The next follow-up immediate will aid you accomplish that purpose.
That is nice! Now, present me with an Search engine optimisation-optimized description for this publish / Reel that may maximize the attain of the publish / Reel and embody a powerful name to motion that may enhance engagement within the publish / Reel.
E mail e-newsletter headline
The open fee to your e mail e-newsletter determines the extent of success for every e mail despatched to your database. Growing your open fee may be completed by utilizing the next immediate I realized from Saaja.
You’re an professional e mail e-newsletter marketer. You understand how to write down e mail topic traces that folks shall be compelled to open. I gives you a subject of the e-mail I wish to ship, and you’ll counsel 10 completely different variations of e mail topic traces for that matter. The topic line must be brief and compelling so that folks wish to open and skim the e-mail. The subject is [insert].
Expired itemizing marketing campaign
As we proceed to see normalization of stock in lots of components of the nation, the variety of expired listings, and the chance they supply, continues to develop. For those who’re on the lookout for a approach to define a marketing campaign to benefit from this chance, make the most of this immediate and modify what it offers to fit your native market.
Act as an professional actual property marketer. Create a sequence of seven letters or postcards for a unsolicited mail marketing campaign that shall be mailed over a 10-day interval to a house owner who had their dwelling listed on the market, however because of the dwelling not promoting, the itemizing settlement that they had with their earlier itemizing agent has expired. The unsolicited mail marketing campaign ought to spotlight differentiating methods we’ll market their dwelling to get it offered for the best worth doable, within the least period of time, and with the least quantity of trouble for the house owner.
The purpose of this marketing campaign is for the house owner to achieve out to me for an interview for the place of itemizing agent that won’t solely checklist their dwelling however get it offered. Be happy to ask me as many questions as you want to have the ability to put collectively the best marketing campaign doable.
Catchy phrases for postcards
Postcards and mailers are a mainstay of branding and advertising for a lot of brokers. However how do you stand out and seize the eye of the recipient of the mailer?
Stephanie Peters, with the Peters Collective, serving the Larger Portland, Oregon, market, makes use of ChatGPT to ensure her branding and unsolicited mail advertising are memorable. It is a immediate she makes use of that you would be able to copy and paste to extend your visibility as nicely.
Act as an actual property advertising professional and create 10 brief sayings for an actual property postcard associated to [holiday or event]. Write them in a inventive tone that may assist the reader consider me in a constructive method, like a buddy who occurs to be in actual property. My purpose for this postcard is to strengthen model consciousness.
Chick-Fil-A on Sunday itemizing presentation
The “Chick-fil-A on Sunday listing presentation” is a system I created to assist brokers stand out in itemizing displays. The outcomes of this set of prompts and the presentation to owners is that the itemizing you need to take shall be identical to Chick-fil-A on Sunday after using this…Closed!
The important thing to success with this itemizing presentation is to make the most of ChatGPT to place collectively a full itemizing launch advertising plan that you would be able to print and current to the vendor. For the sake of protecting this text from being too lengthy, the next are the prompts, however if you need to know tips on how to manage this presentation, that is the article that shares the whole course of and presentation.
Act as an professional actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule an appointment to see the house after studying the MLS description. Please rewrite the next MLS description in a approach that’s new, contemporary, and completely different from this one: [copy and paste the previous description]
If no earlier MLS description is on the market otherwise you want ChatGPT to begin from scratch:
Act as an professional actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule an appointment to see the house after studying the MLS description. Your activity is to write down an MLS description for my new itemizing. Ask me as many questions as you should get an understanding of the house to have the ability to write the perfect MLS description doable.
That is nice! Now, please rewrite this MLS description in a extra (skilled, luxurious, conversational, coastal, and so on.) tone.
The secret’s to print three MLS descriptions for the house owner to select from within the itemizing presentation.
Now, write an Search engine optimisation-optimized Instagram publish saying this dwelling as a brand new itemizing.
No,w write an Search engine optimisation-optimized Fb publish saying this dwelling as a brand new itemizing.
Now, write an Search engine optimisation-optimized 600-word weblog publish for LinkedIn saying this dwelling as a brand new itemizing.
Now, write an Search engine optimisation-optimized YouTube brief video script saying this dwelling as a brand new itemizing.
Now, write an Search engine optimisation-optimized TikTok video script saying this dwelling as a brand new itemizing.
Print every of those to point out the house owner the social media posts you may be using to market their dwelling within the itemizing presentation.
Now, present me with 20 distinctive and artistic methods to market this dwelling as a brand new itemizing.
Select the distinctive advertising concepts from this checklist that you would be able to add to your regular advertising plan to offer the house owner with a transparent understanding of the advertising plan you’ll execute to get their dwelling offered for the best worth doable within the least period of time, and with the least quantity of hassles for them.
I don’t imagine AI will ever exchange skilled actual property brokers. Nevertheless, I do imagine the brokers who lean into utilizing AI to serve their shoppers at a better stage will completely outperform the brokers who don’t embrace this expertise. Use these prompts, and I do know you’re going to get outcomes.
