UFC CEO Dana White lately shared an attention-grabbing perspective on his method in the direction of sponsorship offers! The UFC boss made waves final yr when after an look on comic Theo Von’s podcast, he demanded the elimination of all ‘Peloton’ train bikes from the UFC Efficiency Institute. Von had revealed that the sponsor had demanded an episode of his podcast that includes an interview with Robert Kennedy Jr to be taken down. This incensed the UFC boss a lot that he promised Von, that he’d be eradicating the bikes from the UFC fitness center instantly.
Now, in a latest dialog with Shannon Sharpe, White opened up about his present method to enterprise and sponsorships. In his trademark easy method, the UFC head honcho highlighted the truth that his method in the direction of discovering new companions hinges upon them sharing, “…the same belief, philosophies…” and extra!
Dana White pulls again the curtain on how he approaches sponsorships with the UFC
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Throughout his look on ‘Club Shay Shay’ with Shannon Sharpe on YouTube, the present’s host kicked off the dialogue by asking concerning the artwork of negotiation and realizing when to stroll away from a deal. White responded by revealing that, “I’ve walked away from many deals, many deals, recently too.”
Do you assume Dana White’s method to sponsorship offers is helpful for the UFC?
Sure, it retains the model robust
No, it limits alternatives
Sharpe additional inquired about how White judges if it’s the proper time to “walk away” from a deal, prompting the UFC boss to admit, “It’s a gut feeling, you know if something’s right for you or it’s not right for you, and you don’t jump at the first opportunity. Take your time, you pump the brakes, you shop around and see what’s out there and what’s possible.”
The UFC boss additionally shared that his present stance in life and profession has modified. “I’m at a place in my life and in my career, I’m not doing anything for money anymore. I want to be in relationships that I’m comfortable with, I want to be in relationships with people that I’m aligned with and that we have the same belief, philosophies and whatever it might be.”
Sharpe then identified that it seems that his enterprise dealings are extra about partnership than merely monetary transactions to which White agreed wholeheartedly. White additional emphasised, “…you’re not going to be calling this office 12 times a f**king year, bit*hing about sh*t and you know, the way that a lot of these sponsors think now and act…” and said that he refuses to be dictated by sponsors who assume their monetary contribution provides them management over his enterprise or private life.
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In keeping with his statements, Dana White’s partnerships are these constructed on mutual respect and shared philosophies, guaranteeing a profitable and principled path ahead. However what occurs when a sponsor makes an attempt to affect White’s selections in his private life?
White as soon as advised a sponsor what he thinks of their calls for in his trademark style
Throughout his beforehand talked about look on Theo Von’s podcast, UFC CEO Dana White shared a narrative of how an essential UFC sponsor had tried to ask him to take down a social media submit supporting former president, Donald Trump.
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White has been vocal concerning the influence Trump has had on the UFC and has additionally revealed that the previous president had been a key determine within the promotion’s success in its early days beneath White’s management. As such, White said on the podcast, “I posted a video for Trump on my personal social media, one of our big sponsors called and said, ‘Take that down.’ You know what I said? Go f*** yourself.”
In conclusion, as Dana White continues to guide the UFC by way of the complicated world of sports activities enterprise, his agency stance towards exterior influences dictating his skilled and private endeavors highlights his dedication to sustaining the UFC’s independence and values. What are your ideas on Dana White’s revelations about his stance on sponsors and enterprise partnerships? Tell us within the feedback beneath!