The Summer season Olympics are nothing if not an amalgam of highs and lows for the world’s greatest athletes. They climate wins and wipeouts, satisfaction and ache, shattered information and shattered bones. As Staff USA Olympians and Paralympians take the stage in Paris within the coming weeks, medical employees will probably be there to assist each feat and fall—in type.
For the primary time, the greater than 250 well being care professionals who kind the Staff USA Medical Staff have a uniform. Figs, a direct-to-consumer medical attire model—and the first firm led by two feminine cofounders to go public—partnered with the U.S. Olympic and Paralympic Committee (USOPC) to interrupt one other barrier.
“This is the first time ever that a medical team has been outfitted for any country for the Olympic Games,” Figs cofounder and CEO Trina Spear tells Fortune. “It’s very much about something that speaks to our overall mission and values as a company from day one: putting health care professionals in the spotlight that they deserve. Usually they’re behind the scenes, but not anymore. This is really about showcasing the people who are serving all of us, serving humanity, and in this case, serving athletes.”
When Spear and Figs cofounder Heather Hasson broached the concept with the USOPC, they had been stunned to be taught that not solely did the Staff USA medical employees lack a single clothes shop, additionally they had been chargeable for their very own costume on the Video games. The committee, Spear says, was simply as wanting to discover a approach to carry up the well being care staff who assist maintain Olympians and Paralympians on the prime of their sport.
“They act as a team, supporting all the athletes. They should be outfitted as a team,” Spear says. “It’s historic for them as well.”
Staff USA medical employees are simply as enthusiastic about their Olympic threads as Figs was to create them, Spear says. Dr. Gloria Beim, a Colorado-based orthopedic surgeon who has been a Staff USA doctor because the 2004 Summer season Olympics in Athens, is grateful for the corporate’s backing.
Courtesy of Figs
“When I was first approached by Figs about this partnership, my immediate thought was, ‘What an amazing opportunity to spotlight health care professionals, especially post-COVID,’” Beim mentioned in a press release unique to Fortune. “As a surgeon in a small city, I see my sufferers exterior of the hospital and really feel their appreciation recurrently. Nevertheless, my colleagues throughout the nation don’t all get that degree of respect for the work that they do each single day.
“What most people don’t understand is the level of training and sacrifice that goes into becoming a health care professional. And it’s not just our own lives impacted, but our loved ones as well. There’s nothing that fills my soul more than helping people.”
Stars, stripes, and stethoscopes
This isn’t Figs’ first foray into skilled sports activities medication—the corporate already outfits medical employees caring for the English Premier League’s Everton Soccer Membership—however it marks the corporate’s greatest advertising maneuver. Its multiyear cope with the USOPC extends via the 2028 Summer season Olympic and Paralympic Video games in Los Angeles.
Figs kicked off its marketing campaign Thursday with a video advert known as “Anatomy of a Champion.” The tagline: “It takes heart to build bodies that break records.” Set to the tune of the anatomic youngsters’s tune “Heads, Shoulders, Knees, and Toes,” the video showcases 14 well being care professionals and half a dozen athletes, present and former Olympians and Paralympians included. Medical employees, in fact, are sporting the limited-edition Figs x Staff USA Medical Staff scrubs.
Coming in strong cherry pink, optic white, and navy blue, the scrubs are clean-cut and sensible. Easy touches, like a jumpsuit for girls and a excessive collar for males, add a futuristic vibe. The medical employees modeling the attire in promotional pictures seem like they’re on a mission, which they’re.
“It goes back to what we’ve always done, really a focus on function,” Spear tells Fortune. “We have a pocketing architecture for everything we create—where you put your stethoscope, your alcohol swabs, your sutures, your stitches, your wraps, all your tapes—everything that you need to perform at your best.”
Spear provides, “It’s pretty awesome that Figs creates pockets and zippers for people to hold the tool that will save someone’s life. That intention has always been a part of what we do. And, in this case, it’s on a global stage [so] we had to get it right.”
Courtesy of Figs
Consolation was additionally prime of thoughts in designing the attire for well being care staff, says Spear, who envisioned them going from surgical suites to Olympic sidelines. The scrubs are supposed to be streamlined, breathable, and unifying.
“Everyone [needs] health care professionals to ensure that we all can live healthy and prosperous lives, whether you’re an athlete winning a gold medal on that podium, or somebody who’s getting a mental health exam or a gynecological exam,” Spear says. “Health care professionals keep our bodies going, and that’s our goal—to celebrate them and make sure that they get a podium of their own.”
For those who’re feeling patriotic, you don’t must be an Olympic well being care supplier to don the Staff USA Medical Staff uniform; gear is on the market for buy on the Figs web site.
For extra on the 2024 Summer season Olympics and Paralympics in Paris:
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