Travelport Enhances Platform with AI and ML-Powered Content material Curation Layer

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(11/07/24)
 Travelport has applied a instrument designed to
assist companies present the quickest and absolute best service to
prospects.

As the newest enhancement to the Travelport+
platform, Content material Curation Layer (CCL) makes use of synthetic
intelligence (AI) and machine studying (ML) to trawl billions of
journey choices and shortly ship a spread of intuitive search
outcomes to journey company companions worldwide.

“Travelport’s role in the increasingly complex
travel industry is to take millions of pieces of disparate
information and make it simple for both travel agencies and
providers to understand, search, sell and service,” stated Greg
Webb, Chief Govt Officer at Travelport. “We believe AI and
machine learning are powerful tools to do just that. The Content
Curation Layer will allow travel agencies to provide travelers the
right range of normalized, enriched, bookable content at speed,
via a singular search screen. Used for all content sources (LCC,
EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare
apples to oranges in an apples to apples way.”

CCL makes use of AI and ML to sift by way of aggregated,
multi-source content material and identifies essentially the most
related presents for every traveler to create a sooner, extra
clever search expertise for the agent.

The know-how layer
simplifies the supply of retail-ready content material to companies and
helps them curate choices which might be most fascinating for his or her
prospects.

One of many key options of CCL is the Content material
Optimizer, a brand new Travelport+ product that gives company prospects
better management over all content material sorts, together with each conventional
and NDC content material. With the power to use agency-specific guidelines,
companies can use Content material Optimizer to tailor search choices and
outcomes, improve income optimization and mitigate content material alternative
overload.

“Our travel agency partners know their travelers
well, and Content Optimizer gives agencies the ability to set
their own rules and customize the type of results that are
prioritized,” Webb added. “This innovative product offers agencies
more control of their content, with the support of AI to save
agencies more time and money.”

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