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Business

How Nerio Alessandri began Technogym in his father or mother’s storage and turned it right into a billion-dollar firm heading the Paris Olympics

Editorial Board
Editorial Board Published August 8, 2024
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CEO Agenda gives distinctive insights into how leaders assume and lead and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic corporations.

Contents
All the way down to enterpriseBeing productiveGetting private

Nerio Alessandri, the founder and CEO of Technogym, likes to have his merchandise communicate for themselves. The health firm based by Alessandri continues to be headquartered in Cesena in Emilia-Romagna within the north of Italy, the place he was born and began the enterprise. His thick Italian accent in English is in stark distinction to the modern globally-renowned designs his merchandise are well-known for.  

Technogym provides all of the athlete coaching facilities in Paris, he advised me, and that’s by far one of the best product placement and suggestions mechanism he may think about. The truth that such a presence price Technogym – which has roughly $1 billion in revenues – tens of millions of {dollars} in advertising and marketing charges, is one thing he fortunately takes on.

15,000

The variety of Olympic and Paralympic athletes Technogym has geared up.

The passionate, well-connected Italian exhibits extra of his colours on this unique interview with Fortune. WhatsApp, he advised us, is one in all his favourite productiveness instruments. His youngsters and their associates are on the sexagenarian’s private board. It permits the person who in 1982 began Technogym in his father or mother’s storage to have the “feedback from younger generations.”

This interview has been edited for brevity.


All the way down to enterprise

Fortune: What’s the single most essential challenge you might be engaged on along with your firm? 

The Olympic Video games in Paris. Technogym has been chosen for the ninth time because the Official Provider of the Olympic and Paralympic Video games for athletic coaching. In Paris, Technogym has geared up 29 coaching facilities for the 15,000 Olympic and Paralympic athletes with probably the most progressive gear and digital applied sciences. 

Athletes utilizing Technogym gear on the Olympics gymnasium:

TECHNOGYM

TECHNOGYM

Which long-term pattern are you most bullish about for society and the economic system at massive?

Well being and longevity are among the many key shopper traits in the intervening time.

Open by Andre Agassi is a book that inspires the Technogym CEO and founder.
Open by Andre Agassi is a guide that conjures up the Technogym CEO and founder.

Amazon.co.uk

In the event you had been an financial policymaker, what could be your high precedence?

Relating to well being we have to transfer from at this time’s method primarily primarily based on treatment to an method primarily based on prevention. There’s loads of scientific proof on the truth that bodily train is an actual treatment for a lot of metabolic and cardiovascular illnesses. 

Being productive

What time do you rise up, and what a part of your morning routine units you up for the day?

I rise up at round 6:30 am. I at all times exercise, have breakfast after which then begin the work day.

What time do you’re employed till? Do you proceed sending emails through the night time and/or weekends?

I usually work on the workplace till 7 pm…however I’m very fortunate to work in a really thrilling business so fairly usually my work mixes with my private life in an thrilling means. For the time being for instance I’m in Paris to comply with the Olympic Video games…it’s loads of enjoyable but in addition presents the possibility to attach with enterprise contacts within the sports activities business.

Alessandri is at present in Paris for the Olympics, enabling him the chance to attach with enterprise contacts within the sports activities business.

TECHNOGYM

What apps or strategies do you employ to be extra productive?

Nothing actually particular, applied sciences and group instruments have gotten increasingly more commonplace. I imagine that creativity is at this time’s primary know-how capable of make a distinction. I personally use WhatsApp loads. The group chats are extraordinarily useful to rapidly replace and share info with the totally different groups on the totally different initiatives.

“I believe that being able to ask the right question and being humble enough to listen is the best way to learn and to improve.”

Nerio Alessandri

Who’s in your “personal board”?

My children, Erica and Edoardo, and their associates. For me, it’s basic to have the view and suggestions of younger generations so as to work on a long-term plan.

Getting private

What guide have you ever learn, both lately or previously, that has impressed you?:

Open by Andre Agassi.

In the event you may ask your idol one query, who wouldn’t it be, and what would you ask?

Very tough query. I don’t actually have an idol, however I like to pay attention and ask inquiries to all people…from high CEOs or political leaders to atypical individuals. I imagine that with the ability to ask the best query and being humble sufficient to pay attention is one of the best ways to be taught and to enhance.

An Apple Vision Pro headset on display during the product's UK sales launch at the Apple Inc. store on Regent Street in central London, UK, on Friday, July 12, 2024. When Apple unveiled the Vision Pro headset, the company promised to usher in a new era of what it calls spatial computing forever changing the way people use technology and consume media. Photographer: Betty Laura Zapata/Bloomberg via Getty Images
Apple is a favourite shopper firm amongst many CEOs together with Nerio.

Betty Laura Zapata/Bloomberg through Getty Photos

As a shopper, what’s your favourite firm and why?

Apple for its mixture of fantastic design merchandise, content material and neighborhood. Relating to health and sport, at Technogym now we have created a singular ecosystem to attach individuals to their private coaching expertise: on the gymnasium, at house, at inns, at work, on the physician and outside. Individuals can login to their private profile on Technogym gear or on our App, anytime and anyplace. 

CEO Agenda gives distinctive insights into how leaders assume and lead, and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic corporations. Dive into our different CEO Agenda profiles.

TAGGED:AlessandribilliondollarcompanyGarageHeadingNerioOlympicsParentsParisstartedTechnogymTurned
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