Lofty affords a wide-ranging collection of options for the true property house, providing web-based experiences for brokers, groups and standalone brokerages alike to automate advertising, higher nurture leads and handle offers.
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Software program firm Lofty spent its summer time engaged on a sequence of product updates to accommodate what it’s calling “modern brokerages” and is releasing them in the present day, Inman discovered in a Sept. 24 press launch.
Lofty affords a wide-ranging collection of options for the true property house, providing web-based experiences for brokers, groups and stand-alone brokerages alike to automate advertising, higher nurture leads, handle offers and help the executive construction required to purchase and promote properties, rent and pay brokers and keep worthwhile.
It’s been emphasizing of late its potential to offer enterprise-wide software program, because it does for Actual, Epique Realty and Lucido World. Its newest rollout displays that bigger effort, based on the announcement.
“With so much pressure to demonstrate bottom-line results amid continued market uncertainty, we understand why brokerage owners may be hesitant to invest in technology right now,” mentioned Stuart Sim, Lofty’s vice chairman of trade growth. “Yet with interest rates trending down, now is exactly the right time to implement an end-to-end tech platform, designed to help agents work smarter not harder, and maximize the opportunity for new revenue,” Sim mentioned within the launch.
Brokerages are more and more altering their day-to-day work fashions, with many seeing success with fewer bodily places of work and distant work environments, like Actual, or as semi-autonomous, independently branded places of work like Facet.
Conventional cubicle-based or hardwall brokerages are not assumed by new licensees, and expertise suppliers want to regulate accordingly, that means software program merchandise must operate for the cellular agent whereas sustaining safety, velocity and help, amongst different structural necessities.
Given the distant nature of in the present day’s actual property agent, Lofty’s modifications embrace mechanisms to make sure productiveness in a self-managed workspace. It has up to date communications and advertising output efficiency capabilities, in addition to purposeful efficiencies that assist brokers scale back top-down working prices and affords “a unique revenue-sharing option that empowers brokerages to significantly reduce their cost of ownership, […] with a robust library of custom white-label options,” the discharge said.
The software program’s recruiting techniques can even mirror up to date brokerage modalities, serving to brokers forged a lightweight on their most compelling work benefits and most significantly, extra shortly onboard new gross sales professionals.
“Rest assured, our Enterprise platform was purpose-built and thoughtfully priced to support the complex and unique needs of brokerages, proven to deliver the results needed to effectively grow the business. Brokerage owners should feel confident that an investment in Lofty is an investment in their future,” Sim mentioned.
Lofty modified its identify from Chime final yr to mirror a broadening trade focus and constant supply of merchandise that transcend the advertising and lead administration wants of brokers. Sim defined that the corporate developed shortly past a CRM and that the rebrand will disconnect the corporate from that slim characterization.
“We’re much more than that; we are truly a full platform,” Sim mentioned. “The evolution of where we’re going is the key, and that’s as an AI-powered tech platform, built really specifically for real estate agents, teams and brokers. It’s going to help them manage their business to optimize every step of the customer journey, from the first time they search to the time they settle.”
The corporate launched in 2016.
