British celeb chef Jamie Oliver on Saturday urged cheese lovers to assist police catch scammers who conned a London dairy out of twenty-two tons of English and Welsh Cheddar.
Oliver described the theft as a “brazen heist of shocking proportions”.
He advised followers on Instagram to be alert in the event that they heard something about “lorry loads of very posh cheese” being provided “for cheap”, including that the cheddar would have initially been price round £300,000 ($388,000).
The enchantment comes after the Neal’s Yard Dairy mentioned it delivered greater than 950 wheels of cheddar to the alleged fraudster posing as a wholesale distributor for a serious French retailer earlier than realising it had been duped.
The corporate, a number one UK distributor and retailer of British artisan cheese, mentioned it had nonetheless paid Hafod, Westcombe and Pitchfork, the small-scale producers of the stolen cheese, so they might not should bear the fee.
It added that it was working with London’s Metropolitan Police to determine the perpetrators.
The Met mentioned in an announcement Friday it was investigating a “report of the theft of a large quantity of cheese” from the London outlet.
“Enquiries are ongoing into the circumstances,” it mentioned, including that no arrests had been made thus far.
The dairy is asking on to cheesemongers around the globe to contact them if they believe they’ve been offered the stolen cheese, significantly clothbound cheddars in a 10kg or 24kg (22 pound or 52 pound) format with the tags indifferent.