Onward BOLD offers Keller Williams brokers entry to guide technology sources, amongst many different issues. This system is relaunching amid a interval of upheaval for the true property business.
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As actual property corporations grapple with what stands out as the most disruptive 12 months in dwelling reminiscence, and compete for brokers who’ve found out tips on how to thrive in robust occasions, Keller Williams on Thursday introduced that it has reimagined a well-liked teaching program for brokers.
This system was initially often known as “Business Objective: A Life by Design (BOLD),” however in line with a press release from Keller Williams has now relaunched as “Onward BOLD.” The assertion notes that this system has already been deployed in virtually 70 Keller Williams franchises, with greater than 4,500 brokers collaborating.
Cody Gibson
“BOLD prescribes the truths to maximize your life, the models to optimize your business, and the tactics to maximize your actions,” Cody Gibson, a KW vp over teaching, mentioned within the assertion. “And, it’s all held together with accountability.”
The assertion goes on to notice that program options embody entry to guide technology methods, social media playbooks, compliance sources, and a “new gamification system to track and reward the completion of growth-oriented business habits.” It additionally consists of consumer interplay templates and accountability controls, amongst different issues.
This system’s web site goes on to notice that the curriculum attracts from the “Keller Williams library of publications, including The Millionaire Real Estate Agent” — a well-liked e book by Gary Keller.
The web site additional notes that the “real estate industry is always changing.” That assertion is particularly true this 12 months, when a slew of antitrust fee lawsuits and settlements have upended long-standing business practices. Concurrently, excessive mortgage charges have suppressed residence gross sales and heightened competitors amongst brokerages for brokers with a confirmed observe file of closing offers in leaner occasions.
These circumstances have served because the backdrop to various notable strikes by main business gamers. Compass, as an illustration, has aggressively pursued mergers and acquisitions this 12 months whereas additionally pushing for business rule modifications.
Then again eXp Realty — a perennial KW rival — simply revamped its profit-sharing program with an eye fixed to enhancing recruitment.
Within the case of Keller Williams, Onward BOLD is accessible to Keller Williams brokers and recruits. It takes place throughout six courses, in line with the web site, and prices $799.
The corporate’s assertion additionally consists of a number of testimonials from individuals, together with Illinois agent Brandon Blankenship who mentioned this system “taught me how to be a business owner.”
In the meantime, Texas-based agent Allison Pflaum mentioned within the assertion that she was “able to grow a phenomenal business after taking BOLD.”
