The rebranding effort, a collaboration with Tiny Wins, a distinguished company identified for shoppers reminiscent of Tony Robbins, Visa and CBRE, features a recent visible id, superior know-how instruments and a renewed dedication to customer-focused service.
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The Keyes Firm, Florida’s largest impartial actual property agency, has introduced the rollout of a model refresh forward of its a centesimal anniversary in February 2026.
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The rebranding effort, a collaboration with Tiny Wins, a distinguished company identified for shoppers reminiscent of Tony Robbins, Visa and CBRE, features a recent visible id, superior know-how instruments and a renewed dedication to customer-focused service.
Madeline Mordarski | The Keyes Firm
Keyes engaged in additional than 30 focus teams and workshops with managers and associates throughout the corporate to collect worthwhile insights to help with the rebrand.
“Our focus groups revealed that Keyes is often seen as ‘the best-kept secret’ in Florida real estate — a firm that radiates warmth and community, where real estate is truly at the heart of life,” Madeline Mordarski, chief advertising officer at Keyes, mentioned in a press release. “This rebrand honors that legacy while uniting our team under one, strong identity that reflects who we are across Florida as we approach a century of service.”
Highlights of the rebrand
- Visible refresh: A brand new emblem merges the unique Nineteen Twenties emblem with up to date model, complemented by a heat and vibrant shade palette impressed by Florida’s panorama with major colours like Everglade Inexperienced, Miami Sands, and Delray Seashore, accented by Sundown Clay, Coral Blush and Biscayne Blue. Hand-drawn illustrations of landmarks and houses add a playful, localized contact.
- New tagline: You’re Residence Right here™ displays Keyes’ emphasis on neighborhood and personalised service.
- Know-how upgrades: Instruments like RealReports (AI-powered property insights) and Sunny AI Assistant improve shopper interactions, whereas a Zillow Itemizing Showcase partnership optimizes listings.
- Agent assist: Expanded concierge providers and personalised coaching packages strengthen the capabilities of Keyes’ actual property group.
- Strategic partnerships: Collaborations with Vistabee, HouseAmp (Sale Prepared Financing), New Estates Solely and Zillow Itemizing Showcase assist showcase listings and share the brand new model.
- Arms-on assist: Expanded concierge assist for brokers with personalised coaching and growth sources ensures Keyes’ group has hands-on assist to supply distinctive service.
Christina Pappas | The Keyes Firm
Keyes President Christina Pappas emphasised the agency’s dedication to mixing revolutionary instruments with its hallmark private contact, stating, “In a real estate industry undergoing significant consolidation and standardization, we’re committed to staying true to our roots, emphasizing what is timeless: personal, hands-on service and operating on the belief that connection and community is at the heart of real estate.”
A legacy constructed on neighborhood
Mike Pappas | The Keyes Firm
CEO Mike Pappas highlighted Keyes’ dedication to its roots, stating “That truth is at the heart of Keyes’ enduring legacy. We first opened our doors on Biscayne Boulevard in 1926, and have grown with Florida over the past century, always focused on providing the best for our neighbors. This rebranding underscores our commitment to staying rooted in community and connection as we prepare for the next century of service.”
With the brand new model in place, Keyes is poised for the following chapter in its historical past, combining a century-old legacy with forward-thinking innovation.
