Good expertise helps brokers save time. It helps brokers keep organized. And it could possibly assist brokers land offers with critical clients — ones who could refer much more enterprise their approach.
From day one, top-producing agent Karen Landry has been on the forefront as expertise has formed the actual property panorama. With many years of business expertise, Landry — who leads Landry & Co Actual Property Group with RE/MAX Government Realty in Massachusetts and RE/MAX One in California — is at all times sport to see how evolving tech instruments might help her construct the enterprise.
“Having effective tools at my fingertips means time efficiency —and that really matters to me,” she says.
Based on Landry, the vast majority of her enterprise stems from repeat and referral purchasers. Like most of the RE/MAX model’s high-achieving brokers, she fosters significant relationships and leverages her abilities to take care of belief with the communities she serves. She additionally welcomes new leads, realizing they may evolve into further lifelong connections.
One tech instrument Landry is leveraging proper now could be MAX/Tech Lead Concierge, a RE/MAX answer designed to maintain an agent’s pipeline stuffed with conversation-ready leads whereas decreasing the effort and time it takes to seek out them. Lead era capabilities are a precious element of the model’s complete and rising MAX/Tech productiveness platform, filled with different strong assets like MAX/Tech powered by BoldTrail, an answer with options like an AI-powered CRM and a transaction administration instrument, simply to call a couple of.
In its preliminary few months, MAX/Tech Lead Concierge processed hundreds of eligible leads and delivered them to trusted professionals.
“The advantage of MAX/Tech Lead Concierge is that an [inside sales agent] has already warmed up quality leads for you. When I connected with a recent lead, he was already expecting my call. He was gracious and kind – and we scheduled an appointment immediately,” Landry says.
It turned out that along with shopping for a house, Landry’s lead wanted to promote his former house, too. She labored carefully with the consumer on each transactions and even found mutual pals inside the neighborhood. Now, she’s assured that glorious customer support – paired with considerate, value-adding check-ins going ahead – will assist flip this deal into future alternatives.
“All of the time and energy I would have spent nurturing the lead was done for me – before the lead was handed to me. In real estate, time is extremely valuable, and that’s where we make our return on investment,” Landry shares. “It’s one example of how being part of the RE/MAX network means I’m aligned with a brand that supports me and provides me with the resources I need to grow my business.”
Her recommendation for fellow brokers making ready for a busier 2025? Lean into every part a actual property model affords — like expertise, training and a neighborhood of productive professionals.
“Change is a constant, so we have to learn to flow with it — that’s the only way to stay successful. The industry is evolving, as are our clients’ needs,” Landry provides. “It’s time to embrace innovation as we continue to be the best advisors for homebuyers and sellers.”
