Craig Rowe critiques for Inman a digital advertising and marketing answer referred to as RealForce, which gives an array of enterprise-level capabilities very best for empowering advertising and marketing and artistic groups for big-brand brokerages.
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RealForce is advertising and marketing and promoting administration software program.
Platforms: Browser
Excellent for: Advertising and marketing leads; brokers; brokers; giant brokerages
Prime promoting factors:
- Complete marketing campaign oversight
- Enterprise-ready; scalable to smaller ops
- CRM, web site integrations
- A number of advert community choices
- Simplifies promoting workflows
Prime considerations:
Whereas this is a perfect device for advertising and marketing workers and staff leads at massive brokerages, it might run into redundancies in smaller brokerages leveraging CRM or stand-alone advertising and marketing options
What you must know
RealForce was as soon as Adfenix, do you have to suppose you haven’t heard of it earlier than. To train the phoenix metaphor, the product has matured drastically as an answer, rising as much as be one thing greater than easy advertising and marketing software program.
What RealForce gives is basically tantamount to having available an outsourced digital promoting company. It manages to encapsulate nearly all the tactical processes a brokerage would pay an company to do. Granted, technique remains to be as much as you; it’s not a software program firm’s job that will help you resolve what you wish to be. However determine that out, and RealForce will allow you to talk it.
The answer blends advert creation, advert community choice (Fb, YouTube, and so forth.), budgeting and efficiency. I very very similar to that the Program Builder module doesn’t stick solely to campaigns round listings; it’s additionally constructed to implement model consciousness for a brokerage or a staff.
You could possibly use it for recruiting, or to promote enterprise milestones and new hires. This helps clarify my take that RealForce is nearly as a lot an company as it’s software program. Its instruments aren’t relegated to guide technology or itemizing posts.
RealForce is scalable and versatile, permitting for results in be pulled in from an internet site to be used in particular campaigns, or leads can come from its personal widget, which gives a fast survey for segmentation and marketing campaign categorization.
The media administration performance offers a library from which firm branding components and property may be organized and managed. You should utilize it for logos or complete advertisements which may be routinely a part of an outreach effort. Video content material may be saved right here, too.
If you wish to print issues, RealForce grabbed the API from ExpressDocs so postcards or flyers designed inside it may be despatched on to the retail manufacturing home, full together with your mailing record.
Listings may be fed into the RealForce UI to make sure property data stays constant between preliminary settlement, MLS enter and marketing campaign creation. There’s no sense in risking the mistaken sq. footage or incorrect residence facilities by means of handbook marketing campaign creation.
It’s additionally typically a great way to work, because it helps to have your product property tightly hooked up to their advertising and marketing efforts. Bear in mind the times of taking a look at a printed MLS sheet to enter kitchen options into Adobe InDesign? I do.
The benefits and options listed below are many, however I need readers to be aware of RealForce’s vertical mannequin, and its capability to mix what most brokerages pay a number of corporations to supply. Wasted cash is one downside with a fragmented advertising and marketing tech stack; the most important concern, although, ought to be the disjointed content material and knowledge.
Should you use Fb straight, these efficiency outcomes and its artistic are housed there. If a few of your brokers are massive on YouTube, that’s the place that enterprise intelligence will keep.
Moreover, brokers and brokers aren’t at all times the perfect at speaking what they need from an advert marketing campaign, on high of being poor time managers when it comes non-deal associated enterprise duties, which means they only by no means get the advertising and marketing staff what they want when it’s wanted. “The listing went live three days ago and you’re just now asking me to create the campaign?”
RealForce can resolve all of that, in addition to lot of different enterprise wants. Give your artistic staff one thing to sink their tooth into for 2025, like 100+ brokerages already working with RealForce have executed.
Have a expertise product you want to talk about? E-mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inner software program selections. He now helps brokers with expertise selections and advertising and marketing by means of reviewing software program and tech for Inman.
