Stylish or cheesy? “Hawk tuah” is having fun with virality on TikTok (and past), and brokers are getting in on the pattern. Rachael Hite is right here to inform you why that’s a foul concept to your skilled popularity.
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College is out and summer time antics are in full swing, and the most recent TikTok pattern is an efficient reminder that shenanigans ought to keep in your social media “drafts” and never grow to be a part of your skilled advertising and marketing technique.
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Let’s check out how this viral TikTok pattern obtained began, how brokers are co-opting it for his or her advertising and marketing and why I imagine it’s going a “hawk-tuah” far to incorporate one of these social media pattern in your skilled advertising and marketing.
How hawk-tuah went viral in 2024
How did this pattern get began? Video creators “Tim & Dee TV” (@timanddeetv) requested younger Hailey Welch, who was out with mates, “What’s one move in bed that makes a man go crazy every time?”
To which she now-infamously responded with fervor, “You gotta give them that hawk-tuah, and spit on that thing.”
Her Tennessee accent, girl-next-door appears and naturally uninhibited response created the right storm for this TikTok to go viral.
One might argue that this TikTok is humorous as a result of it’s true, which is why many individuals will likely be sporting hawk-tuah merchandise properly into the canine days of August. (Each Hailey Welch and Tim & Dee TV promote the merch.)
Hmmm … good for Hailey Welch? I simply hope this lady is getting paid pretty and saving for retirement. Having one humorous second of your life endlessly reproduced all around the web can’t be simple.
That’s one other lesson for brokers and others who’ve knowledgeable popularity to fret about: While you make a press release to anybody who’s recording (even should you’re simply having an evening out with mates), it can come again to hang-out you.
How brokers are leaping on the pattern
Now brokers are getting in on the motion. Beneath are a couple of examples:
Whereas brokers by no means fail to impress me with their advertising and marketing creativity, making use of this viral pattern to opening a lock field is content material higher saved in your drafts (or not created in any respect). It positively doesn’t belong in your mainstream advertising and marketing.
When you put up it, it’s on the market. You may’t take it again, and you haven’t any concept what number of people will see it. It takes a fraction of a second for somebody to display seize and repost.
So proper now younger Hailey Welch is exhibiting up in every kind of memes, stitches and another medium that somebody can work her likeness into.
The lesson to study?
Impulsiveness will be the important thing ingredient to a foul day on social media. There’s a motive the surgeon normal is looking for a warning label on social media.
Let’s take a second to study from Hailey and maybe create some technique to guard your model from potential pitfalls.
6 golden guidelines for staying out of hassle on-line
As brokers, you’re employed with the general public, so it’s a must to maintain a lid in your social media presence and keep away from issues. For many brokers, “less is more” is the most effective philosophy in the case of cashing in on virality.
- Should you could be embarrassed explaining to a liked one why you wanted to put up it, it’s most likely one thing you shouldn’t put up.
- In case you are feeling upset or emotional, you most likely want to remain off social and never remark or put up in any respect.
- In case you are at a celebration consuming, concentrate on your environment and who’s filming and taking photos.
- In case you are consuming, you shouldn’t be posting.
- Ensure you are aware of any social media insurance policies your brokerage may need.
- Much less is extra. Save posting for when you’ve one thing with a powerful name to motion or a stable message. Don’t simply put up for consideration. At all times weigh the chance versus reward when posting. Know your viewers.
It’s additionally price noting that Inman contributor Jimmy Burgess has a full library of content material dedicated to serving to brokers give you movies and content material that strikes what you are promoting ahead if you’re so out of concepts for content material that you’re tempted to leap on developments like this.
Last ideas
Intercourse sells, no matter whether or not it’s truthful or moral; its monitor document is simple. I problem brokers to assume outdoors the field and think about how a chunk of content material will “age” over time.
Ask your self should you’re doing it for the views and a spotlight or should you’re really making an attempt to develop what you are promoting.
Rachael Hite is a former agent, a enterprise growth specialist, truthful housing advocate, copy editor, and is presently perfecting her lengthy recreation promoting without end houses in a retirement persevering with care neighborhood in Northern Virginia. You may join along with her about life, advertising and marketing, and enterprise on Instagram.
