Former Compass Regional President Danielle Wilkie and long-time coach Heather Frick have launched The Helm teaching platform to raise ladies in actual property.
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A pair of actual property and tech vets who’re enthusiastic about elevating ladies within the business have launched a brand new female-centered teaching platform referred to as “The Helm.”
Cofounded by Danielle Wilkie and Heather Frick, the platform will emphasize creating a various neighborhood of ladies coaches “offering a fresh and nuanced approach to professional development within the real estate industry,” a press launch despatched to Inman said.
Wilkie and Frick famous that 65 % of actual property brokers are ladies, based on information from the Nationwide Affiliation of Realtors (NAR), but solely about 25 % of high coaches within the business are ladies, based on a listing of high coaches compiled by Luxurious Presence.
Danielle Wilkie | The Helm
The Helm goals to fill a spot in actual property teaching choices to particularly handle the wants of ladies working in actual property via focused teaching methodologies and management steerage. As well as, the platform will search to information would-be feminine actual property coaches to domesticate their teaching abilities and train them methods to steadiness teaching alternatives with their different profession aspirations.
“Women make up more than half of the real estate agents in the United States, yet women make up less than a third of nationally recognized real estate coaches — The Helm aims to change that,” Wilkie, who’s CEO and cofounder of The Helm, mentioned in a press release. “We are eager to bridge this industry gap, not only by offering more female-centric coaches and coaching, but also by elevating the standard of the coaching provided and promoted.”
As the brand new platform will get off the bottom this week (it formally launched on Tuesday), quite a few feminine business leaders have signed on to advise the corporate because it grows, together with Coldwell Banker Realty CEO Kamini Lane, former Countrywide Mortgage COO Jodi Corridor, veteran actual property coach Monica Reynolds, WomenUp! cofounder Leslie Appleton-Younger, and others.
Heather Frick | The Helm
“Oftentimes, leading women within the real estate industry believe that they can’t continue to run their successful business while also being a real estate coach,” The Helm cofounder Heather Frick mentioned in a press release. “At The Helm, we will help uncover and pave the way for these women to both establish a strong coaching practice and also continue the prosperous trajectory of their businesses.”
Wilkie’s background features a practically four-year stint at Compass in numerous regional president roles. She additionally has intensive expertise in advertising and marketing and scaling B2B and B2C companies throughout a wide range of sectors, together with property administration and e-commerce.
In the meantime, Frick is a licensed coach with 20 years of expertise in senior management and govt advertising and marketing roles at tech corporations like Oracle, Assent and Merkle. Lately, her focus has been on teaching “conscious leadership” with people and groups at main organizations like BP, Adobe and Microsoft.
The platform will function one-on-one teaching, collaborative group workshops, management tracks, unique occasions and extra. To uphold excessive requirements inside the group and preserve accountability for coaches, new certifications and accreditations will likely be developed internally at The Helm as nicely.
Pricing for the platform’s choices will differ from free to a couple thousand {dollars}, relying on this system. Highlights embrace a 90-day teaching kickstarter, teaching memberships and a 12-month program for high feminine brokers and CEOs.
Though the platform was created by and for girls in actual property, anybody who’s might join The Helm’s biweekly e-newsletter, “Wisdom from The Helm,” on the corporate’s web site. The cofounders additionally famous that The Helm’s coaches finally decide what purchasers they serve and anticipate alternatives “for those who share the commitment to inclusivity, and are looking for expert guidance from seasoned female leaders.”
