Enterprise intelligence and mortgage CRM platform’s expanded providers observe $19 million Collection A funding spherical led by PeakSpan Capital in April.
At Inman Join Las Vegas, July 30-Aug. 1 2024, the noise and misinformation will probably be banished, all of your huge questions will probably be answered, and new enterprise alternatives will probably be revealed. Be a part of us.
Three months after saying a $19 million Collection A funding spherical, mortgage CRM platform Aidium is rolling out a 24/7 buyer help service to supply around-the-clock telephone, e-mail and chat help to mortgage professionals.
Based in 2019 as Every day AI, Aidium rebranded final 12 months to higher align its Whiteboard CRM and Recruitable.ai manufacturers below a single umbrella.
The corporate says its buyer relationship administration (CRM) resolution is tailored for mortgages, with built-in gross sales and advertising automation serving to lenders convert leads and handle referrals whereas additionally offering knowledge warehousing and enterprise intelligence and reporting.
Spencer Dusebout
“Our customers use Aidium at all hours — nights, weekends, even holidays — so we had to offer support whenever needed, with real people ready to take phone calls and respond to messages,” Aidium CEO Spencer Dusebout stated in a assertion.
Aidium stated it could use its Collection A funding spherical, led by PeakSpan Capital to “enhance its platform, expand its customer base, and strengthen its position as a leader” in mortgage know-how.
Kyle Reitinger
“Despite the challenging mortgage environment in 2022 and 2023, the business has been able to meaningfully scale revenue and roll out powerful new data products to further enhance its value proposition,” PeakSpan Vice President Kyle Reitinger stated in April. Reitinger additionally serves on Aidium’s board of administrators.
Aidium’s opponents embody Jungo, which claims to be the primary mortgage CRM resolution constructed on high of Salesforce, and Huge Purple Dot, which has built-in ChatGPT into its CRM platform and affords a recruiting instrument to assist lenders establish their opponents’ best mortgage officers.
Get Inman’s Mortgage Transient E-newsletter delivered proper to your inbox. A weekly roundup of all the largest information on this planet of mortgages and closings delivered each Wednesday. Click on right here to subscribe.
