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As Individuals start to embark on their summer season holidays, a brand new journey development has folks looking for “quaint” locations.
Priceline launched its annual journey traits report for 2025 — and one development, “townsizing,” is giving some under-the-radar locations the limelight.
“Americans are seeking simplicity and will travel to find it,” the press launch notes. Persons are opting “for quaint, comfy respites in America’s small towns.”
‘VITAMIN T’ IS LATEST VACATION TREND FOR TRAVELERS SEEKING ‘LONGER, HEALTHIER LIVES’
“The trend toward small towns offers different benefits for different generations,” it provides.
“While boomers are most likely to feel that small towns are more relaxing, Gen Z is ‘townsizing’ as a way to indulge in the charming, quaint moments depicted in their most comforting movies.”
Individuals are embracing the journey development of “townsizing” by looking for quaint, small-town places for his or her getaways. (iStock)
Gen Z is 89% extra probably than common vacationers to hunt out a trip that provides a “Nancy Meyers lifestyle,” in line with the report.
Locations comparable to Outdated Saybrook, Connecticut; North Wildwood, New Jersey; and Cape Cod in Massachusetts are examples of quieter cities that embody the coastal film appeal in a lot of Meyers’ motion pictures.
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The report provides that 67% of Gen Z are “more likely to see a vacation as an opportunity to live out their small-town fantasies.”
“These types of trips are for people who want to sit back, relax and take their time exploring the local shops and restaurants of a quiet area – away from the hustle and bustle of a big city,” Adam Duckworth, president and founding father of Travelmation, informed Fox Information Digital.
Gen Z is 89% extra probably than common vacationers to hunt out a trip that provides a “Nancy Meyers lifestyle.” (iStock)
Indiana-based journey adviser at Travelmation, Amy Thomasson, informed Fox Information Digital she is seeing the development spark close to her house.
“The New Baden/French Lick area is a perfect example of townsizing,” mentioned Thomasson.
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“These travelers are less interested in ticking off the boxes of what everyone says they should do on vacation and instead turning to more experiential trips where they can make memories in a new and exciting location,” she added.
Thomasson says she’s seen the development develop into highly regarded with extra shoppers looking for simple weekend getaways.
The development is rising as folks search simple weekend getaways. (iStock)
“They are looking for a place they can easily drive to that has good hotel options and fun things to do. They want to go off the beaten path but not be inconvenienced,” she mentioned.
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Thomasson says the development additionally permits vacationers to get monetary savings and keep away from the hassles of flying — giving folks a extra relaxed tempo for his or her trip.
