A decade after it ceased manufacturing of the Freelander, Jaguar Land Rover Automotive Plc is reviving the four-wheel-drive SUV as an electrical automobile made and bought in China.
Jaguar Land Rover and China’s Chery Car Co. signed a letter of intent to license the Freelander model with the intention to create a brand new lineup of EVs, the businesses mentioned in a assertion Wednesday. Manufacturing might be run by CJLR, the automakers’ 50-50 three way partnership, utilizing Chery’s manufacturing amenities and parts.
Jaguar Land Rover is in search of to achieve share on the planet’s greatest auto market, the place homegrown firms like BYD Co. and Nice Wall Motor Co. are rolling out novel-featured electrical and hybrid autos to cater to more and more outdoorsy customers. Manufacturing the Freelander as an EV can also be set to assist the push by dad or mum Tata Motors Ltd. for its electrical enterprise to begin turning income.
The Freelander might be made in Changshu and launched to the Chinese language market first, with plans to export globally sooner or later. The CJLR three way partnership, which has been in place since 2012, will proceed to make a variety of gasoline autos.
The businesses didn’t say when manufacturing of the Freelander will begin. The mannequin was discontinued in 2015 and succeeded by the Discovery Sport.