(09/07/24) Ascott, the lodging enterprise unit of Singapore-listed CapitaLand Funding, has turn out to be the official international resorts accomplice of Chelsea Soccer Membership in London, England.
As a part of the deal, Ascott may also assume administration of two resorts subsequent to Stamford Bridge, house of Chelsea Soccer Membership, in H2 2024.
The resorts, that are subsequent to the stadium and are at the moment managed by Millennium & Copthorne – one other Singapore-based firm, will probably be rebranded as lyf Stamford Bridge London in H2 2025.
The 2 properties have a complete of 232 models and will turn out to be an anchor showcase of Ascott’s hospitality to Chelsea followers from world wide.
Ascott has turn out to be the Official International Motels Companion of Chelsea FC and can take over the 2 stadium resorts
“We are excited to welcome Ascott as our new official global hotels partner, a trusted hospitality company with a global presence,” mentioned Casper Stylsvig, Chelsea FC’s Chief Income Officer. “We look forward to collaborating on a number of exciting projects that will accelerate Ascott’s ambitious growth plans in the UK and Europe, while also continuing to connect with our fans from across the globe in innovative and exciting ways.”
The partnership may also allow Chelsea and Ascott to collaborate on offering distinctive experiences for Ascott Star Rewards (ASR) members world wide, together with unique entry to matches at Stamford Bridge and VIP visits to The Blues Cobham Coaching Floor.
The Ascott model may also be displayed at Stamford Bridge for each males’s and ladies’s matches, in addition to throughout Chelsea’s social and digital channels with partaking content material for followers to get pleasure from.
Ascott can also be set to turn out to be the presenting accomplice of Chelsea’s flagship worldwide fan engagement occasion, the Well-known CFC, in two worldwide markets.
“The partnership taps on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks. As the Official Global Hotels Partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond,” mentioned Tan Bee Leng, CCO, Ascott. “Leveraging the club’s massive global fanbase of over 600 million people worldwide and its premier position in European football, the partnership will provide unparalleled opportunities for Ascott to bring together the worlds of hospitality and football to curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans and guests alike. In line with the brand promise of Ascott Star Rewards to ‘Stay Rewarded’, we look forward to bringing Chelsea fans closer to their football heroes, whether at lyf Stamford Bridge London or the properties in our international markets.”
Headquartered in Singapore, Ascott has a portfolio of over 950 properties in additional than 220 cities in over 40 international locations in Asia Pacific, Central Asia, Europe, the Center East, Africa, and USA.
“Our European portfolio has been delivering strong performance, driving average daily rates of almost 30% higher than pre-pandemic levels. In 2023, our properties in Europe far exceeded all other markets in terms of revenue per available unit (RevPAU) and contributed to almost 16% of Ascott’s global revenue,” mentioned Lee Ngor Houai, Chief Working Officer, Europe, Center East, Africa (EMEA), South Asia and China, Ascott. “Europe also serves as a significant source of guests for Ascott’s extensive network of hotels worldwide. In 2023, travellers from Europe contributed to about 16% of Ascott’s global hospitality business. Riding on Ascott’s expanded portfolio in Europe coupled with increased efforts to build on the brand in the region, we are targeting to almost double this figure to 30% by 2028, placing Europe as a top three source market for Ascott.”
