Coach Rachael Hite breaks down the newest viral TikTok pattern and provides steering on whether or not actual property brokers ought to hop on the bandwagon.
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Have you ever seen how “demure” everyone seems to be as of late? Everyone’s recording themselves being low-key cool, calm, collected, and, in fact, stylishly modest whereas speaking about being “very demure,” “very mindful,” “very cutesy.”
It’s the newest social media microtrend. Celebrities like RuPaul, Jennifer Lopez, Lance Bass, and Jamie Lee Curtis and Lindsay Lohan have posted demure movies, and even Vice President Kamala Harris and Merriam-Webster can’t appear to withstand it.
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You is perhaps asking your self: Why is that this a pattern proper now? What’s a microtrend? Ought to I be doing this on my social media?
For brokers making an attempt to remain in entrance of their viewers in a enjoyable and significant approach — dissecting TikTok tendencies could be sophisticated. Let’s get into what micro-trends are, how this pattern began and my three golden guidelines for deciding whether or not a pattern is price incorporating into your advertising and marketing technique.
Background and context
A micro-trend is usually when one thing magnificence or fashion-related picks up momentum on social media. The pattern emerges quick and often leaves simply as shortly, and the following microtrend emerges.
The “demure” pattern started with trans TikTok influencer Jools Lebron making a sequence of movies about how they keep “demure” {and professional} within the office.
@joolieannie #fyp #demure @OAKCHA @Paul | Perfume Influencer ♬ unique sound – Jools Lebron
Lebron emphasizes in a “cutesy” approach that you must bypass authenticity and adapt to your environment to keep away from calling pointless consideration to your self.
It’s additionally vital to grasp the context of the place the influencer is coming from. For instance, Lebron created this pattern as a nod to the web dolls within the trans neighborhood, who’re continuously up towards social and political pressures.
This pattern will not be just like the “Hawk-Tua” pattern, which isn’t demure, elegant, conscious or very respectful.
It’s the final word “be vanilla” to point out that you simply’ve received it collectively — as a result of who might have a problem with somebody who’s low-key making an attempt to have an organized, skilled, conscious existence and look?
However in true Gen Z and Gen Alpha vogue, this pattern turned towards sarcasm and satire, calling out each the ridiculousness of getting to be demure and in addition saying that those that are simply too loud or making an attempt too laborious needs to be demure.
Outline it: Demure, an adjective meaning reserved, modest, or severe.
Thus far, we’re seeing brokers bounce on this pattern to explain how they run their companies and name out different brokers who are usually not ready and create chaos in transactions. Workarounds on commissions? Not very demure or conscious.
Fail-safe system for evaluating tendencies
Like several microtrend, it’s good to weigh the professionals and cons of being related to it. I’ve been teaching and instructing about social media tendencies for actual property brokers since 2012, and there are three golden guidelines I comply with on the subject of tendencies:
- Analysis and perceive the pattern to be sure to perceive the context.
- Weigh the professionals and cons of the pattern towards the mission of the model. Ask your self: What’s the mission of the “trendy” publish, and is it useful to the aim? Is that this price being connected to my private digital footprint without end?
- Are you able to clarify the pattern to your grandma with out being embarrassed. (It’s best to have seen me explaining the Hawk-Tua pattern to my grandma.)
So far as tendencies go, this one is fairly tame, and because it hints about professionalism, it might be a enjoyable area so as to add slightly humor into your advertising and marketing if that’s a part of your model.
Parting ideas and knowledge
What are we, as a tradition, saying at this second? That if you wish to be taken significantly, you must pull your self collectively, but additionally, is it actually important to be taken significantly? I’ve written quite a few articles about what one ought to or mustn’t put on, and if it’s even moral to ask somebody to vary who they’re “sell” to the precise consumer.
If you’re on a mission to get issues carried out at work with the least quantity of friction and frustration, you will have to provide in and be demure, conscious and modest. I work with seniors, and my shoppers get excited once I put on a pleasant pair of pleated slacks and pearls.
I’ve been dress-coded a number of occasions in life, since I used to be 16. Even most lately, there have been discussions about firming it down, staying modest, being skilled.
Vibrant colours, animal prints, plaid pants, how I type my hair, if I put on comfy sneakers, the size of my skirt are all subjects of debate and a “problem” to unravel.
Throw in your present weight and the way a lot make-up you may have on (an excessive amount of you appear to be a clown, not sufficient you look drained or sick), and you’ve got a typical day simply interacting with the general public at massive. That is the enjoyment of being a lady in company workspaces; every part is up for public commentary.
So go forward, attempt to be demure or not demure. The subsequent micro-trend shall be right here earlier than you realize it.
Rachael Hite is a enterprise growth specialist, truthful housing advocate, copy editor, and former agent. Rachael is at present perfecting her lengthy sport promoting without end properties in a retirement neighborhood in Northern Virginia. You may join along with her about life, advertising and marketing and enterprise on Instagram.
