Charlotte Martin was a celebrated British mannequin within the Sixties, identified for her work and connections with well-known musicians like Eric Clapton and Jimmy Web page.
In 1968, photographer Clive Arrowsmith captured her in a Coca-Cola commercial, creating hanging and unconventional pictures. The shoot was a part of an edgy Coca-Cola calendar idea that includes a large bottle cap built-in into varied scenes. r.
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Arrowsmith, impressed by Renaissance lighting, developed his pictures abilities at Rediffusion, the place he labored on inventive tasks. His friendship with artwork director Arnold Schwartzman helped him land the Coca-Cola marketing campaign.
Injuring his knee earlier than the shoot, Arrowsmith needed to direct from a wheelchair, improvising with pals to regulate lighting. The pictures used a flash method that overpowered daylight, a method he later employed in Pirelli Calendars.
Regardless of its creative success, the marketing campaign was deemed too daring for mainstream Coca-Cola advertising and marketing. The photoshoot was a testomony to inventive spontaneity, counting on minimal assets and enthusiastic collaboration. It stays a memorable a part of Sixties visible tradition and Arrowsmith’s early photographic caree
