Vice President Kamala Harris’ determination to make use of a monitor by one of many world’s greatest pop stars for her first official marketing campaign video exhibits how rapidly the music is turning into an anthem for her presidential bid.
Beyoncé’s music “Freedom,” that includes rapper Kendrick Lamar, has featured prominently in early marketing campaign occasions for the presumptive Democratic presidential nominee. The singer’s group accepted its use for Harris’ launch video, in keeping with an individual aware of the matter, and the marketing campaign procured licensing rights for it.
“There are some people who think we should be a country of chaos, of fear, of hate. But us: we choose something different,” Harris says within the video launched Thursday. “We choose freedom,” she says. Beyoncé’s lyrics comply with.
On the marketing campaign’s headquarters on Monday, Harris walked out to the music when she addressed the workers she absorbed from President Joe Biden. Earlier than her arrival, attendees have been already dancing and singing to Beyoncé’s music — a stark distinction to the temper that preceded Biden’s determination to exit the race and endorse Harris.
The music additionally blared from the audio system at Harris’ first marketing campaign rally in Wisconsin on Tuesday, as she entered to a crowd of roaring cheers. In earlier appearances, Harris has been tapping the artist’s discography as a soundtrack for her occasions, together with the 2022 hit, “Break My Soul.”
Beyoncé has branded herself as an emblem of ladies’s empowerment and liberation for Black People. Her music is a becoming alternative for the Harris marketing campaign, as she is going to possible be the first girl of coloration to safe a serious social gathering’s presidential nomination in US historical past. Harris has additionally used the time period “freedom” closely in her political messaging, significantly tied to advocacy for abortion entry and gun management, together with her “Fight for Our Freedoms College Tour.”
The Democratic social gathering is about to vote on the nomination of its candidates subsequent month. Harris has secured sufficient commitments from delegates to win, and no different politician has mounted a severe problem towards her.
