Higher Properties and Gardens Actual Property has unveiled a brand new tagline, “Nobody Knows Homes Better,” in its newest consumer-facing advert marketing campaign.
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Higher Properties and Gardens Actual Property is starting the final quarter of the yr on a excessive observe, with its newest consumer-facing advertising and marketing marketing campaign.
Aptly titled “We Know,” the marketing campaign focuses on BHGRE’s distinctive reference to Higher Properties & Gardens and the Dotdash Meredith media empire, which supplies the model with shopper insights from greater than 42 million print and digital readers. The marketing campaign features a two-page unfold in Higher Properties & Gardens Journal and a digital promoting blitz on BHGRE and Higher Properties & Gardens’ social profiles.
The marketing campaign additionally contains the introduction of a brand new tagline, “Nobody Knows Homes Better.”
BHGRE President Ginger Wilcox stated the tagline displays the “iconic power” of the Higher Properties & Gardens model, which is over 100 years outdated. Though BHGRE has one other 84 years till it reaches the century mark, Wilcox stated the brokerage has already made an indelible influence on the trade with its consumer-led outlook.
“As Better Homes and Gardens Real Estate evolves, we felt it was critically important to further showcase ourselves as THE trusted brand in real estate by fully connecting with the iconic power and trust of the Better Homes & Gardens brand which has showcased how we live for more than 100 years,” she stated in a written assertion.
“That knowledge and trust, combined with our affiliated brokers and agents’ skills in advising and guiding their clients through the home buying and selling journey, is unique and unmatched. While ‘Nobody Knows Homes Better’ is a play on the Better Homes & Gardens name, it perfectly fits who we are.”
In an electronic mail interview with Inman, Wilcox stated figuring out and understanding way of life tendencies are simply as essential to agent success as financial and housing insights.
Ginger Wilcox
“Understanding how people enjoy and maximize their homes is crucial for real estate professionals because it aligns with consumers’ desires to get the most value and emotional satisfaction from their investment,” she instructed Inman. “This knowledge enables agents to highlight how a home can fulfill the buyer’s dreams and lifestyle aspirations, providing a more holistic view of the property’s value.”
“By deeply understanding their clients’ needs and showcasing how a home can serve as the perfect backdrop for family gatherings, personal milestones and everyday living, Better Homes and Gardens Real Estate agents enhance the homebuying and selling experience,” she added. “This approach not only resonates emotionally with clients but also drives more business by creating a more meaningful and personalized experience.”
Anyplace Manufacturers Chief Advertising and marketing Officer David Marine stated the journal unfold and digital advertisements are solely step one of the “We Know” marketing campaign. BHGRE will likely be working with affiliated brokers and brokerages to include the marketing campaign into their advertising and marketing efforts, and higher leverage insights from Dotdash Meredith to gas development.
“We worked closely with the Better Homes & Gardens team and those at their parent company Dotdash Meredith to identify how the buying and selling process is uniquely tied to the dreams, emotions, and experiences a home provides,” Marine stated in a written assertion. “This branding campaign has only scratched the surface on how we plan to support our affiliated agents and brokerages as they integrate their knowledge of how each home is unique with their experiences working with thousands and thousands of buyers and sellers each year.”
“We are looking forward to working with the Better Homes & Gardens editorial teams to routinely showcase emerging trends in how we enjoy our homes,” he added.
