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Reading: Blue Apron Is OK, however I’ve Had Higher
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Blue Apron Is OK, however I’ve Had Higher

Editorial Board
Editorial Board Published December 10, 2024
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Blue Apron Is OK, however I’ve Had Higher
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For a few years, Blue Apron has been one among my favourite meal kits out of the handfuls I’ve examined. It was No. 1 in our purchasing information, and my colleague Adrienne So even gave the service its personal love letter. I lately retested the service to make sure that our protection was updated, and I am dismayed to announce that, whereas it is nonetheless a superb meal equipment subscription service, Blue Apron is now not my prime decide.

I nonetheless assume it has its deserves, and by no means would I name it “bad.” It is undeniably handy to have substances shipped to your door, as a result of who truly likes going grocery procuring? And the dishes I’ve tried have been largely good. However I had some points with this spherical of testing which have led me to imagine that different companies is likely to be a greater use of your time—and cash.

A Fly in My Soup

{Photograph}: Louryn Strampe

After talking with the stunning PR of us at Blue Apron to begin a spherical of retesting, they confirmed my recipes: Bitter Cherry-Dijon Hen, Chimichurri Shrimp, Fall Harvest Grain Bowls, Southwestern-Type Egg Bites, and Double Chocolate Cake. Solely three of the 5 had been truly cookable upon arrival.

It began with the eggs that had been packed inside my delivery field, which had damaged and coated the whole lot inside. I rinsed the whole lot off and packed it into my fridge. No use in crying over damaged eggs, or no matter that previous adage is. That night time, I cooked the hen dish, which was largely tasty, besides my hen had a defect often known as “spaghetti meat“—a muscle abnormality that causes chicken breast to appear soft and stringy, like spaghetti. It’s usually not obvious on the outside of the meat (it wasn’t in my case), but these internal strings turn tough upon being cooked and alter the texture of the finished dish, making it more fibrous. I only discovered the abnormality after I cut into the cooked chicken breast. I would have realized it earlier if the instructions called for cutting into the protein earlier—for example, if the breasts were to be butterflied—but since I was cooking it whole, I didn’t catch the issue until dinner was served.

I know it’s silly to expect that a meal kit service delivers the highest-quality butcher-grade cuts of meat, and despite it being unappetizing, I still ate it. My chicken was tougher and stringier than it would have been without the defect, but “spaghetti meat” is still safe to eat. It’s just less delicious. And despite that issue, the rest of the meal was pretty good. I reached out to the PR folks and mentioned it, since I would have done the same with customer service if I’d been a paying customer. They said they’d send two replacement meals—Pork Schnitzel & Pancetta-Potato Salad, in addition to Beef Over Curry-Spiced Rice. (For purchasers, if a difficulty is encountered, Blue Apron usually gives a credit score towards your subsequent field or order.)

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