What does creativity imply to you?
Creativity is just not solely about design, style, or artwork, however about fixing issues.
People have a exceptional potential to attach totally different items of knowledge to resolve new issues. I believe software program engineers will be extraordinarily artistic. Now, within the age of AI, human creativity is much more essential. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we wish to make expertise “fun” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple after I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this business.
However now the artistic corporations of the previous have grow to be very massive and really company, and so they’re now not very artistic. They’re now not inspirational for the youthful technology. So we try to convey that again.
We’re additionally making an attempt to be very clear and human in our enterprise efforts. For instance, for those who watch our YouTube movies, you will see that we attempt to introduce the Nothing crew, like our designers and software program builders, so as to get to know them.
That is our means of doing issues and our mind-set. We hope it should encourage extra younger folks to specific their creativity.
Is your technique working? How’s enterprise?
Trying again on the final 4 and a half years, I believe it’s working. We face loads of issues each day, however we can not survive on this business if we observe the identical methods as different corporations. We’ve got to be totally different.
And the enterprise is rising quickly. Final yr, we grew about 150 p.c. Nonetheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s loads extra to do.
