Charles Loupot (1892–1962), born in Good, was considered one of France’s most influential poster artists, standing alongside greats like A.M. Cassandre, Paul Colin, and Jean Carlu.
Famend for his mastery of lithography and typography, he introduced a revolutionary sophistication to business poster design with strategies just like the aerograph. All through his profession, he collaborated with distinguished figures in promoting, comparable to Eugène Schueller of L’Oréal and Max Augier of St-Raphaël. Recognized for his reclusive nature, Loupot left behind a legacy of placing posters from the 1910s and Nineteen Twenties.
h/t: vintag.es
