Christine Jacobson has joined Realtor.com as senior vp of B2B advertising. In her new position, Jacobson will increase the portal’s B2B choices in a bid to assist brokers develop their enterprise.
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NextHome co-founder Christine Jacobson has joined Realtor.com as its senior vp of business-to-business advertising, in accordance with a LinkedIn announcement from the portal.
Christine Jacobson | Credit score: LinkedIn
“We’re excited to welcome Christine Jacobson to the Realtor.com family as our new SVP of B2B Marketing!” the submit learn. “Christine brings over 20 years of experience in marketing, real estate, and creative branding, with a strong background in business strategy and product technology.”
“As the co-founder of Rayse, an innovative app that guides agents and clients through the homebuying journey, and with leadership roles at companies like NextHome and OJO Labs, Christine has consistently driven success and innovation,” it added. “Please join us in welcoming Christine to our team!”
Jacobson began her profession as a Realtor Affiliate at Pacific Union Worldwide, the place she closed $50 million in gross sales quantity throughout her first 5 years with the corporate. She then served because the regional co-director for Pacific Union Worldwide’s San Francisco operations, till she left in 2011 to grow to be the vp of promoting for Realty World Northern California and Nevada.
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In 2014, Jacobson grew to become the co-founder of NextHome, a California-based franchisor with greater than 600 franchises throughout the US. Throughout her first three years with the corporate, Jacobson crafted NextHome’s advertising technique, facilitated the franchisor’s acquisition of Realty World Northern California and Nevada, and helped the corporate develop to $3 billion in gross sales quantity.
After shifting to an advisory position for NextHome in 2017, Jacobson took her advertising experience to Austin-based OJO Labs as the pinnacle of promoting. Throughout her tenure, OJO Labs received greater than 40 advertising and public relations awards, raised $62.5 million in Collection D funding, and purchased house search web site Movoto.
Jacobson struck out on her personal as soon as once more in 2020, co-founding two firms — consulting group Life Cycle Life Consumer Consulting and transaction administration platform Rayse.
In a LinkedIn submit, Jacobson mentioned she was excited to affix Realtor.com, noting the portal has confirmed itself as an business companion and champion for brokers and Realtors.
“Realtor.com is the industry’s partner for success and has stood by us through all seasons and storms,” she mentioned. “Have they gotten it right every time, no. Have they gotten it right many times, yes. Have they continued to pivot and push towards innovating for and with us, YES!”
“I just started this role, and while I have so much to dive into still, there are some early standouts and observations in my first few days, among the most important — the teams and people at Realtor.com today are passionate about our business and determined to be the number one partner in enabling and elevating our professionals,” she added. “We have a lot of work to do in this time of progress. We are going to challenge and elevate ourselves and those with us. We will change forward, and show our partners, our customers, our industry how we stand for the dedication, value and commitment you bring to our profession everyday.”
