In 1912, American businessman Ed Noble reworked a peppermint sweet formed like a life saver into a preferred deal with via progressive packaging, distinctive labels, and handy shows.
Life Savers established its first manufacturing unit in Australia in 1921, with Invoice Kirby taking part in a key position in increasing the model throughout Australia and Asia. Promoting was essential from the beginning, utilizing varied media and artistic rolling billboards, together with a fleet of customized 1933 Dodge vehicles designed to resemble big Life Savers rolls, which turned iconic advertising and marketing automobiles.
h/t: vintag.es
