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Reading: Contained in the 4 Seasons’ ultra-luxurious $188,000 ‘White Lotus’ personal jet expertise: Uncommon whiskey, five-star Wagyu, and spontaneous tattoos
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Contained in the 4 Seasons’ ultra-luxurious $188,000 ‘White Lotus’ personal jet expertise: Uncommon whiskey, five-star Wagyu, and spontaneous tattoos

Editorial Board
Editorial Board Published June 18, 2025
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Contained in the 4 Seasons’ ultra-luxurious 8,000 ‘White Lotus’ personal jet expertise: Uncommon whiskey, five-star Wagyu, and spontaneous tattoos
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Contained in the 4 Seasons’ ultra-luxurious $188,000 ‘White Lotus’ personal jet expertise: Uncommon whiskey, five-star Wagyu, and spontaneous tattoos

The White Lotus, HBO’s Emmy-winning collection that launched to rave opinions in July 2021, has grow to be a bona fide cultural phenomenon over its three-season (and counting) run, producing feverish headlines and intense social media chatter with every new episode. For 4 Seasons, the present has confirmed to be a blockbuster advertising boon that manufacturers’ wildest desires are product of: The storied hotelier’s showstopping properties in Maui; Taormina, Italy; and Koh Samui, Thailand, served as settings for the fictional chain’s opulent getaways, spurring worldwide curiosity and producing bookings galore for the idyllic resorts.  

Now, impressed by The White Lotus and the ever-burgeoning significance of well-being in society’s collective consciousness, 4 Seasons has launched a brand new itinerary for its loftiest, most unique providing: the 4 Seasons Non-public Jet Expertise.   

The World of Wellness Non-public Jet Journey, which takes to the skies Could 7–Could 26, 2026, will whisk 48 company to eight iconic locations on an epic one-time 20-day odyssey that guarantees to let company expertise well-being—the pursuit of which was the defining theme of the present’s current third season—their approach.   

“Wellness is an increasingly key driver of travel decisions, as more and more luxury travelers seek transformative experiences that refresh and inspire. The World of Wellness journey taps into that,” says Marc Speichert, govt vp and chief business officer at 4 Seasons.  

Friends will depart from Singapore aboard the custom-designed jet—an Airbus A321neo-LR, operated by TCS World Journey, and reimagined by the workforce behind 4 Seasons’ overarching design ethos—earlier than heading to Koh Samui, the Maldives, Taormina, Marrakech, Nevis, Mexico Metropolis, and Maui, with stays at 4 Seasons resorts and resorts alongside the way in which.  

The journey presents wellness-themed programming at every cease, together with personalised itineraries designed to counterpoint thoughts, physique, and soul. Throughout three nights in Koh Samui, company can go for a non-public session with a Buddhist monk and focus on native coral ecosystems with a marine biologist earlier than embarking on a guided snorkeling journey. On the San Domenico Palace, Taormina, they will greet the daybreak with a yoga session amid jasmine and hibiscus bushes within the Belvedere Gardens, then vineyard-hop by bike by way of Mount Etna’s prime wineries to pattern their best vintages.  

In Mexico Metropolis, the penultimate cease, can’t-miss experiences embrace a dawn hot-air balloon trip over the Teotihuacan Pyramids, and a temazcal (“house of heat”) purifying sweat-lodge ritual. For the grand finale in Maui, company can hop aboard the resort’s luxurious catamaran and cruise to the Molokini Crater for extra world-class snorkeling, then hula the final enchanting night away at a non-public farewell luau.  

The worth for this once-in-a-lifetime journey? An eye fixed-watering $188,000 per individual (double occupancy), which incorporates just about all facets of the journey. Removed from a cut price, however squarely in step with different private-jet journeys: Abercrombie & Kent at the moment presents 4 itineraries aboard its Boeing 757-200ER averaging 25 days every, with beginning charges starting from $147,950 to $198,500.  

In an financial local weather that has prompted many shoppers to tighten their purse strings, Speichert is cautiously optimistic about future jet bookings.  

“We’re mindful of the broader economic environment and the uncertainties it can bring, monitoring the potential impact on our business to ensure we adapt as needed,” he says. “At the same time, the luxury consumer is resilient, and we continue to see strong interest.”  

What units 4 Seasons aside above the clouds? In accordance with Speichert, it’s about persistently exceeding even probably the most exalted expectations.  

“We are constantly evolving and innovating to meet guests’ wishes,” he says, “whether we’re introducing new itineraries that address growing travel trends, adapting destination experiences to offer guests exclusive moments on the ground, or finding unbelievable ‘surprises and delights’ to offer in the sky.” 

On eight adventures per yr that span 14 to 24 days, the jet’s high-touch workforce–which features a devoted visitor expertise supervisor and an onboard journey concierge–could make just about something occur, from an after-hours tour of Florence’s Uffizi Galleries to a Tremendous Bowl viewing get together in Bali at 4 a.m. native time. When a visitor needed to get a half-sleeve tribal tattoo on a fast go to to Easter Island, the workforce set it up with 24 hours’ discover. One other was thrilled to find a bottle of his favourite uncommon whiskey in his room at 4 Seasons Tented Camp Golden Triangle in Thailand. The workforce additionally facilitated a visitor’s buy of practically 4,500 kilos of rice to donate to a monastery in Bhutan, in addition to a celebration -of -life remembrance ceremony within the Serengeti for one more’s deceased cherished one, led by Masai elders.   

Such Herculean efforts and logistical wizardry don’t go unnoticed. The private-jet expertise, which celebrates its tenth anniversary this yr, boasts a repeat visitor fee of 30%, with some purchasers having taken eight journeys to date. Many grow to be buddies and journey collectively on future jet journeys.  

This notable retention fee undoubtedly owes partially to 4 Seasons’ rarefied in-flight expertise, which Fortune acquired a glimpse of throughout a whirlwind media journey final March. Between seemingly limitless pours of Dom Perignon—the jet goes by way of a mean of 100 bottles on a 20-day itinerary—the workers served multi-course meals whipped up by the onboard govt chef, together with dishes like bluefin tuna tartare with Osetra caviar, adopted by Wagyu beef quick rib with parmesan and Périgord truffle gratin. The “lounge in the sky” on the rear of the cabin presents an encouraged array of charcuterie, cheese, petits fours, and different connoisseur goodies, in addition to a bar stocked with top-shelf wines and spirits. On the method to Manzanillo, Mexico, en path to a festive cease on the gorgeous 4 Seasons Resort Tamarindo, one visitor offhandedly talked about that maybe margaritas have been so as; inside 10 minutes, a spherical of completely zingy ones appeared, rimmed with Tajín and served on the rocks. 

Past the full-time crew, 4 Seasons craftspeople typically make shock appearances at 35,000 toes—like a mixologist from a cease alongside the way in which, or a efficiency from musically proficient members of workers. The upcoming World of Wellness journey will function onboard wellness experiences together with massages and guided meditation classes, in addition to nutritionist-curated menus for company preferring lighter fare.  

“We saw an opportunity to elevate the aviation experience by addressing one of its inherent challenges,” Speichert says. “Air travel can be taxing on the body—even in luxury—making in-flight wellness amenities that promote relaxation, hydration, and gentle movement essential to the future of truly restorative and mindful travel.”   

Wellness takes precedence on each 4 Seasons jet journey: All itineraries fly west to attenuate jet lag (westward journey aligns higher with the physique’s circadian rhythm), and there aren’t any in a single day flights, to make sure company get pleasure from a dreamy night time’s sleep of their 4 Seasons beds. There’s additionally a doctor on every journey.  

Different upcoming itineraries embrace Historic Explorer (March 6–26, 2026)—an around-the-world sojourn throughout far-flung, legendary wonders, with stops together with Bora Bora, Bangkok, and Amman—and the region-specific Asia Unveiled (January 14–29, 2026), that includes visits to Tokyo, Hoi An, and Angkor Wat. Friends also can constitution the jet on particular dates all year long, and work with 4 Seasons on-the-ground specialists to create a totally bespoke itinerary, the place the sky is actually the restrict.

TAGGED:experienceFiveStarJetLotusprivaterareSeasonsSpontaneousTattoosultraluxuriousWagyuWhiskeyWhite
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