The brand new platform, Corcoran Copilot, is built-in with Corcoran’s itemizing databases and can initially assist brokers with growing supplies like itemizing descriptions.
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New York Metropolis-headquartered Corcoran Group has leveled up the usage of synthetic intelligence (AI) in its tech stack with the event of a brand new generative AI software for brokers, Corcoran Copilot, the agency advised Inman.
The brand new platform, which was developed on the finish of 2023 and beta-tested in early 2024, leverages AI to supply content material and save brokers time of their enterprise. For now, that content material consists of itemizing descriptions and hashtags, however the workforce plans to increase the software program’s capabilities sooner or later to develop extra content material, like agent bios and social media captions.
The agency did a tender launch of the product in April and has now began rolling it out to all brokers.
Alisande Heriyanto | Corcoran Group
“This is just the beginning as we’re on the bleeding edge of this technology, we are looking at everything and not stopping at anything,” Alisande Heriyanto, Corcoran’s vice chairman of product and tech help, stated in an announcement. “Corcoran is always looking for what’s next and where we can leverage these advancements in technology in smart and useful ways for agents.”
Corcoran Copilot is built-in with the agency’s itemizing databases and was developed to undertake Corcoran’s editorial voice, adjust to Honest Housing rules and comply with greatest practices for web optimization. The platform is a closed system, which solely attracts info from inside Corcoran’s community.
Pam Liebman | Corcoran Group
“We pride ourselves on exploring every possible avenue to ensure the success of our agents, and our incredible product and tech teams are leading the industry in creating the exact software needed to guarantee their unrivaled success,” stated Pamela Liebman, president and CEO of Corcoran. “Corcoran is thrilled to provide this resource to all of our agents and affiliates.”
Corcoran Copilot’s present NPS rating, which measures buyer loyalty and chance to supply a advice, is 65. Any rating above 50 is taken into account “excellent,” in keeping with Qualtrics.
Correction: On account of an error in a press launch, an earlier model of this story stated that Corcoran Copilot will help brokers with video scripts, nevertheless it doesn’t at the moment carry out this operate.
