Dealer Highlight: Louis Adler, REAL New York  

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Born and raised in Brooklyn, New York, Louis Adler attended Indiana College after which went to work with a few of New York’s most prolific builders and brokerage corporations, together with The Durst Group, the place he consulted on opening and optimizing new buildings and the agency’s leasing operations. 

Early in his profession as an actual property dealer, Adler linked with Robert Rahmanian, with whom he later co-founded REAL New York, a full-service brokerage that has represented landlords and builders throughout over 500 buildings for greater than a decade.

“Our goal was to build a brokerage firm for agents and run by agents. We started our brokerage business representing landlords of smaller-sized buildings, since the smaller buildings weren’t favored by other brokerages, and we created compelling marketing and sales campaigns for them. This really set us apart and helped grow our business,” Adler mentioned.

Though he’s achieved many record-breaking offers, one which stands out for him is the $55 million penthouse sale at 70 Sacristy, which set a report for TriBeCa’s priciest rental ever bought in December 2018.

Learn how why Adler is an enormous believer in consistency and self-promotion for brokers.

• Identify: Louis Adler 
• Title: Co-founder and co-CEO
• Expertise: 15 years
• Location: New York 
• Brokerage full title: REAL New York 
• Crew measurement: 140 brokers and 25 workers members 
• Transaction sides: Over 3,800 transactions a yr
• Gross sales quantity: Over $100 million a yr 

What are 5 belongings you’d like readers to learn about you and your brokerage?

1. REAL New York’s very first consumer, greater than 10 years in the past, continues to be a consumer right now. It is a testomony to our sturdy consumer relationships.
2. What makes REAL New York totally different is that we all the time put the consumer relationship first. After we began the enterprise, we leveraged these relationships to construct a full-service brokerage enterprise specializing in gross sales, leasing, and new growth advertising and marketing for condos, leases and industrial leasing. By creating the owner/developer relationships first, we create alternatives that our brokers can leverage. As a part of our firm providing, brokers have entry to REAL New York’s proprietor relationships very early on and don’t must be a part of a crew to earn these alternatives.
3. We’ve helped our developer and landlord purchasers develop considerably in measurement and develop their portfolios. We’ve been capable of put the developer and landlord hats on to grasp what’s finest for his or her enterprise and finally present them with probably the most strategic recommendation.
4. We’re extraordinarily dynamic in that we are able to transact on all sides of the enterprise — rental gross sales, multifamily and rental, and retail and industrial leasing. We’re a full-service brokerage agency that may provide purchasers residential providers (each leases and gross sales), new growth gross sales and advertising and marketing experience, and industrial leasing all through the boroughs of New York Metropolis.
5. We’ve top-of-the-line coaching and growth platforms for brokers, which permits them to curate their careers primarily based on their very own objectives whereas additionally working alongside proprietor alternatives on the gross sales, leasing and industrial aspect of the enterprise.

What’s one thing you already know now that you simply want you knew if you began?

Earlier in my profession, I want I’d have recognized that staying constant pays off. Wanting again, the moments after I felt like giving up, are the moments after I hit a house run or closed an enormous deal. Via the peak of the pandemic, our agency continued to remain in step with our method, and it served us properly. Consistency does repay!

What’s your high prediction for subsequent yr?

On the gross sales aspect of the enterprise, I predict a slight drop in rates of interest over the following yr, and this may result in elevated costs and purchaser demand.

In a nutshell, I predict greater highs on the gross sales aspect. I additionally consider prime Brooklyn neighborhoods will proceed to stay fashionable as patrons search for more room and a group during which they’ll reside, work and play.

On the rental aspect, there may be nonetheless a scarcity of provide, so I predict demand will stay sturdy, and it’ll result in the continued enhance in rental costs.

What’s your high tip for freshly licensed brokers?

My high tip is to tear the band-aid off. There are a lot of instances that I see new brokers scared to promote themselves and inform their family and friends what they’re doing.

By not selling themselves, it hurts them in the long term. It’s a troublesome enterprise, and know-how is making it even more durable, so my recommendation to brokers is to do what they’ll to advertise themselves. 

What do you would like extra folks knew about working in actual property?

I want extra folks knew that working in actual property is difficult sufficient with out including self-imposed obstacles. It’s essential to not hesitate on the subject of advertising and marketing your self.

A robust basis in self-promotion can set you aside on this aggressive area. Constant and assured advertising and marketing efforts construct credibility and entice extra purchasers. Finally, proactive advertising and marketing is essential to establishing a profitable and sustainable actual property profession.

Know somebody who ought to be featured in an upcoming Dealer Highlight? Nominations, please, to brokeredge@inman.com.

E-mail Dani Vanderboegh