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As an award-winning high producer and a 20-year resident of Charlotte, North Carolina, Steve Lonnen has served tons of of shoppers, searching for to supply a world-class buyer expertise with a give attention to luxurious patrons and sellers, new development and those that are relocating to and from the realm.
“With experience in the local high-end property market, a network of affluent clients and industry professionals, and strong negotiation skills, my clients have achieved great results. The way we get those results include a commitment to personalized and discreet service, a keen eye to details, and best-in-class marketing,” Lonnen stated.
“My integrated marketing strategy combines the necessary elements of traditional, digital and social media that every seller needs to get their home sold at the best possible value. I’ve spent countless hours understanding each space, how they’re connected, and when to utilize each lever and apply it to each client’s individual situation.”
Learn the way this North Carolina dealer obtained his begin in actual property and what he needs he had recognized from the start.
Identify: Steve Lonnen
Title: Proprietor, SL Residence Group
Expertise: 7 years
Location: Better Charlotte, North Carolina
Brokerage identify: REAL Brokerage
Workforce measurement: 7 brokers
Transaction sides: 74
Gross sales quantity: $33 million
How did you get your begin in actual property?
I used to be within the company recruiting world with the identical group for nearly 15 years previous to actual property. I realized that a few of my strengths had been researching and figuring out options, resilience and a want to see others succeed.
Certainly one of my favourite components of the job was serving to my inside crew and shoppers make actually vital selections. I knew in some unspecified time in the future I’d at all times wish to work for myself, and I knew if I used to be going to depart the superb firm I used to be working for, it must contain having the ability to mix these strengths.
I felt the easiest way I may do that’s if I may relate to others. As I thought-about choices I began to zero in on actual property as a result of at that time I had personally purchased and offered a number of properties, I had rental property, and had even gone by means of the house constructing course of. Having all of these experiences allowed me to narrate and empathize with anybody going by means of any of these eventualities.
I perceive the questions, issues, frustrations, sleepless nights, concerns and pleasure that most individuals have behind the scenes. Understanding this gave me the boldness that I may join with nearly anybody, and if I may join with them then I may supply them a plan, options, distinctive effort and a service stage that will enable for an ideal expertise.
What’s one thing you recognize now that you simply want you knew whenever you began?
There’s a lot I do know as we speak vs. after I began. The most important factor is that actual property is a crew sport. From the skin wanting in it seems that actual property is all concerning the particular person agent, however profitable brokers have nice folks throughout them and their shoppers. This contains all of the service suppliers (lenders, attorneys, inspectors, contractors, transaction coordinators, admins, different brokers, and many others).
The easiest way to take a look at an actual property transaction is sort of a cruise ship and the actual property agent is the captain of that ship. To ensure that that ship to reach at its ultimate vacation spot on time with raving passengers the captain has to navigate the ship and handle all the supporting departments that enable for an ideal expertise.
What’s your high tip for freshly licensed brokers?
As a freshly licensed dealer, crucial factor is to establish the suitable surroundings and individuals who perceive your objectives, construct a plan, and maintain you accountable. Once you’re in that surroundings, get to work…nothing will substitute the expertise and information you obtain from working within the enterprise and shutting enterprise. Bonus tip: You possibly can’t need one thing for somebody greater than they need it for themselves. That is very true in actual property and other people’s selections in shopping for and/or promoting property.
What makes a very good chief?
What makes me a very good chief is I don’t consider it’s all about me, actually I consider as a pacesetter my folks don’t work for me it’s my accountability to work for them. Creating an surroundings and tradition that permits others to develop and flourish. This implies I’m at all times listening to and observing others, and it permits me to be taught and make changes and selections that gives worth to others.
I additionally am assured in who I’m; the values and rules of authenticity, accountability and look after others that information me, however humble sufficient to not should be the knowledgeable in all the pieces and I’m at all times trying to be taught, develop, and make modifications as wanted. Something I recommend to or educate my crew I’m keen to do myself…I consider it’s vital to be the toughest employee within the room and lead by means of being that instance.
What’s one factor you would like each agent knew?
I want each agent knew that this profession is all about serving others — our shoppers, colleagues and neighborhood. The higher we get at serving others and treating them with the identical care and respect we’d need, the higher our particular person outcomes shall be. This profession can present a lot alternative, but it’s all predicated on our capability to serving to others turn into profitable.
