Delta Media Group printed a white paper on Monday detailing the advantages of brokers adopting all-in-one tech options within the face of lowering transaction quantity.
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The true property trade should pivot away from tech “frankenstacks” and lean into the facility of synthetic intelligence-based all-in-one options, in line with a brand new evaluation by Delta Media Group launched Monday.
The 28-page white paper, “Future-Proofing Your Real Estate Brokerage,” cites pricey third-party distributors and “disjointed” tech stacks as prime the reason why many all-in-one options fail for brokerages and brokers.
Michael Minard | Credit score: LinkedIn
“Agents are burdened by the weight of standalone tools meant to simplify their lives,” Delta Media Group CEO Michael Minard stated within the report. “Unfortunately, this jumbled chaos of disjointed applications, dubbed ‘frankenstacks,’ has become a monstrous obstacle to growth and productivity. These patched-together systems fail to deliver the streamlined experience that modern real estate professionals crave.”
“As the industry pivots to the reality of fewer transactions,” he added, “this outdated marketing approach is quickly losing ground to a sleeker, more efficient,and highly affordable contender: the all-in-one marketing platform.”
Delta Media Group is an all-in-one options supplier that counts Berkshire Hathaway Residence Providers and Coldwell Banker franchises in addition to a number of main impartial brokerages amongst its consumer base.
The paper stated all-in-one options provide brokerages enhanced knowledge circulate and accessibility, improved operational effectivity, an enhanced buyer expertise, and a holistic view of enterprise processes that allow brokers to rapidly shift their monetary and progress methods.
The healthcare, retail, finance and journey industries are already reaping the advantages of all-in-one options, as evidenced by well being information platform MyChart’s 15 % improve in affected person use, Walmart’s 40 % on-line gross sales increase, banks’ and shoppers’ speedy adoption of Plaid to simply join their monetary accounts, and Marriott’s 5 % improve in cellular bookings.
“A consistent theme across these industries is the move towards streamlined processes,” the report learn. “Time and resources are precious commodities, and any technology that can help reduce waste, simplify tasks, and enhance operational efficiency is worth consideration.”
The primary issue that’s stopped actual property from absolutely embracing the all-in-one pattern is the fallacy that utilizing a number of best-in-class options will routinely yield a best-in-class expertise for brokers, Delta stated. The chase for the most recent and biggest software causes brokerages to waste money and time and heightens frustrations amongst brokers who try and undertake new methods.
“This approach can prove to be a costly and time-consuming endeavor for any brokerage,” the report learn. “That’s because real estate firms invest significant resources in acquiring, maintaining, and updating these separate technologies, only to find that they quickly become outdated as new innovations emerge.”
“Agents, like most professionals, value stability and familiarity in their work processes,” it added. “They are more likely to stick with the tech they know, even if it may not be the most cutting-edge, to avoid the disruption and time investment required to start anew.”
The report stated the emergence of synthetic intelligence makes adopting all-in-one options one of the best strategy, as AI can handle mundane duties on the backend and create a extra partaking expertise for shoppers on the entrance finish.
“By centralizing data from various sources, such as property listings, client interactions, and market trends, an all-in-one platform can create a rich tapestry of information and insights,” the report stated. “Leveraging AI and machine learning, brokerages can analyze this data to identify patterns, predict trends, and generate actionable recommendations.”
“The future of residential real estate, enhanced by AI, promises a landscape where precision, efficiency, and insight drive success and sustainability in the ever-evolving real estate industry,” it added.
