Sen. Tammy Baldwin, D-Wis., efficiently received re-election in Wisconsin all whereas President-elect Donald Trump concurrently flipped the state again to pink within the presidential election.
As to how she did it, the Democrat attributes a lot of her win to her “72-county strategy.” Baldwin made certain throughout her marketing campaign to traverse your complete state, venturing removed from the 2 massive blue enclaves of Milwaukee and Dane counties.
“I think showing up matters, listening matters,” she stated in an interview with Fox Information Digital. “And so I go, and I really listen and get to know the challenges and aspirations of people all over the state, rural areas, suburban areas, urban areas.”
Baldwin received by just a few tens of hundreds of votes within the state, clinching victory by roughly the identical margin as Trump.
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Based on her marketing campaign, she did greater than 250 occasions in Wisconsin in 2024 alone. She additionally hosted a number of focused excursions throughout her marketing campaign, together with her Dairyland Tour and her Rural Leaders for Tammy Tour.
Additional, Baldwin’s marketing campaign microtargeted rural communities to ship content material concerning her agricultural work.
However her rigorous journey shouldn’t be the one factor that sealed the deal for her. The senator acknowledged that individuals can go in every single place, however additionally they must successfully interact voters in every place they journey to.
One factor she famous is that she’s “had years to earn the trust of Wisconsin voters,” referencing the brief few months that the marketing campaign of Vice President Kamala Harris needed to end up voters for her within the state.
Baldwin additionally stated she convenes roundtables and boards on related points whereas she travels in Wisconsin.
“So I’ve done that on, say, the fentanyl and opioid epidemic, bringing together first responders, public health officials, concerned community members to talk about what does the epidemic look like in this community, in this area of the state? What resources do you need? What are your biggest worries?”
She additionally held occasions geared towards agricultural points, she famous.
Baldwin notably credit, partly, her work on agricultural points together with her re-election win. In early October, Baldwin earned the endorsement of the Wisconsin Farm Bureau Federation Board of Administrators, which was a big achievement for a Democrat in a statewide election.
“They cited a number of different measures that I either championed or actually got into law,” she stated.
The senator pointed to her Dairy Enterprise Innovation Act, which supplies small grants to numerous dairy producers and processors.
“I went this past spring to a particular farm that had received one of these grants, and they had also invited several other farmers and processors who had received grants to show me what they were able to do with these grants in order to grow their business and improve their bottom line,” she stated.
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The Wisconsin Democrat additionally pointed to the massive manufacturing sector in her state and attributed her push for “buy America” guidelines in items of laws as serving to her win a few of these voters.
On whether or not her marketing campaign is a mannequin for different Democrats, particularly these in swing states, she stated, “I think it is something that would be helpful to many public officials.”
Baldwin added that she realized the necessity to journey Wisconsin to this extent throughout her first Senate marketing campaign: “I had been in the House of Representatives representing, as you know, seven counties in [the] south-central part of the state. I had to learn Wisconsin as I was running.”
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“And so traveling to do that learning was extremely important, being exposed to, you know, the timber industry and the north woods. We didn’t have a big timber industry in the south-central part of the state.”
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The Midwestern senator additionally stated this was the primary time she heard from Wisconsinites that elected officers hadn’t been spending a lot time in sure components of the state.
“One thing I will say that I hear from constituents when I show up is just like, ‘I don’t remember the last time we had a U.S. senator visit our community, and especially not a Democrat,’” she stated.
“It’s like, you know, the timber industry folks saying, ‘I don’t think we’ve ever had a senator pay so much attention to us,’” she added.