Diane von Furstenberg inks key Europe exclusivity cope with Zalando

Diane von Furstenberg (DVF) and Zalando have introduced a key partnership for the German e-tail big to grow to be DVF’s unique retailer in Europe.

Zalando’s “digital innovation and contemporary storytelling will be leveraged to introduce DVF to a new generation of fashion enthusiasts,” we’re advised. 

And all of it kicks off rapidly with a devoted consumer-facing advertising and marketing marketing campaign launching on Zalando in March set to “celebrate the partnership”.

The label has been a part of Zalando’s portfolio of Designer manufacturers since 2018, becoming a member of from the early days of Zalando’s designer technique.

Now the brand new “long-term relationship” makes Zalando the only retail accomplice for DVF in Europe with the broad choice of DVF designs, together with its well-known wrap gown, to be solely obtainable on Zalando in all of its 25 markets.

The one different entry to DVF in Europe will likely be by way of its personal webstore and DVF’s Brussels boutique.

The businesses mentioned they’ve a “shared vision of empowering customers and inspiring them to feel confident in their personal style”.

For DVF, as talked about, it means it will likely be capable of “reach a new generation of fashion enthusiasts and reintroduce them to the brand’s iconic styles”.

“Zalando shares our vision to empower women and offer them quality clothes that make them feel confident,” mentioned model founder Diane von Furstenberg. 

And DVF CEO Graziano De Boni known as Zalando “the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world”.