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Reading: Duolingo CEO walks again AI-first feedback: ‘I don’t see AI as changing what our workers do’ 
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Business

Duolingo CEO walks again AI-first feedback: ‘I don’t see AI as changing what our workers do’ 

Editorial Board
Editorial Board Published May 24, 2025
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Duolingo CEO walks again AI-first feedback: ‘I don’t see AI as changing what our workers do’ 
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Duolingo CEO walks again AI-first feedback: ‘I don’t see AI as changing what our workers do’ 

  • Per week after declaring that AI would finally exchange contract staff on the language-learning app, Duolingo’s CEO mentioned the corporate was “continuing to hire” and would help its current staff in getting on top of things on the expertise. It follows buzzy startup Klarna in backing off an AI-first promise.

Language-learning app Duolingo has grow to be the most recent firm to publicly mood its AI enthusiasm after a collection of daring proclamations on AI changing people garnered extreme criticism. 

Luis von Ahn, co-founder and CEO, took to LinkedIn on Thursday to stroll again a earlier stance pushing AI use over human workers.

“To be clear: I do not see AI as replacing what our employees do (we are in fact continuing to hire at the same speed as before),” he wrote. “I see it as a tool to accelerate what we do, at the same or better level of quality. And the sooner we learn how to use it, and use it responsibly, the better off we will be in the long run.”

He added, “No one is expected to navigate this shift alone. We’re developing workshops and advisory councils, and carving out dedicated experimentation time to help all our teams learn and adapt.”

The clarification is a 180-degree flip from the corporate’s place a week in the past, when it declared it will “gradually stop using contractors to do work AI can handle,” consider AI fluency in staff’ annual evaluations, and solely add new workers “if a team cannot automate more of their work.” 

Von Ahn additionally appeared to throw his weight behind AI over human lecturers in a podcast look. Talking on No Priors with Sarah Guo, he predicted that AI would quickly have the ability to train any topic, at a higher scale, and create “better learning outcomes” than human lecturers, however added that faculties would live on “because you still need childcare.” 

The criticism flew in. On the corporate’s fashionable TikTok and Instagram accounts, commenters piled on to bash AI on each current publish. (On one video the place a child owl plushie requested “mama, may I have cookie,” the highest remark learn: “mama may I have real people running the company 💔”)  The corporate even put von Ahn in his personal TikTok, reverse a masked, hoodie-wearing individual to elucidate that “AI will allow us to reach more people.”

A Duolingo spokesperson instructed Fortune: “We’re still growing our team, and we’re training and developing our talent so they benefit from using AI.” He added, “All AI content is created under the direction and guidance of our learning experts. We have rigorous quality standards in place to ensure that any content we publish is safe, accurate and aligned with the CEFR,” referencing a world customary to measure language potential.

Startups curb their enthusiasm

Duolingo’s self-correction is simply the most recent in a current development. 

Fintech app Klarna had its personal turnaround on AI final month. After publicly touting the prevalence of its AI chatbot, saying it hadn’t employed people in a yr, the corporate’s CEO revealed that the “lower quality” of the chatbot meant it will begin hiring people once more in spite of everything. 

Shopify confronted comparable criticism after a memo primarily mentioned that AI-driven productiveness would exchange new hires.

The backlash to Duolingo is the most recent proof that “AI-first” tends to be an idea with rather more enchantment to traders and managers than most common folks. And it’s not laborious to see why. Generative AI is commonly skilled on reams of content material that will have been illegally accessed; a lot of its output is weird or incorrect; and a few leaders within the area are opposed to laws on the expertise. 

However exterior explicit niches in entry-level white-collar work, AI’s productiveness features have but to materialize. An IBM survey of two,000 leaders discovered that 3 in 4 AI initiatives fail to ship their promised ROI. A current Nationwide Bureau of Financial Analysis research of 25,000 staff in AI-exposed industries discovered that the expertise didn’t make staff massively extra productive and had subsequent to no affect on earnings in addition to hours.

That “this tool that’s been adopted so fast, where the expectations are so high, [was] not making a difference in earnings was a surprise to me,” College of Chicago economics professor Anders Humlum, one of many NBER research authors, instructed Fortune.

“It seems it’s a much smaller and much slower transition than you might imagine if you had just studied the technology’s potential in a vacuum.”

This story was initially featured on Fortune.com

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