ERA Actual Property is ending the 12 months with “It’s time to move up,” a advertising marketing campaign highlighting the model’s progress and file 99 p.c advice ranking amongst customers.
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ERA Actual Property is ending the 12 months with “It’s time to move up,” a advertising marketing campaign highlighting the model’s progress and file 99 p.c advice ranking amongst customers.
Alex Vidal
“This campaign highlights our commitment to innovation and growth and reinforces our dedication to supporting our agents and brokers,” ERA President Alex Vidal mentioned in a written assertion. “This marks a new chapter in our journey as a brand, and we’re excited about the role it will play as we continue our growth in the months and years ahead.”
ERA soft-launched the marketing campaign in November throughout its social media profiles on Fb, Instagram and LinkedIn with a collection of 10-second spots highlighting the explanation why renters and homebuyers need to transfer up — whether or not it’s getting married, increasing their households, or just wanting a house that higher matches their life.
The brokerage additionally supplied associates with customizable social media templates to focus on #MoveUpMoments of their native markets, corresponding to patrons and sellers closing a deal, the ultimate outcomes of residence staging or renovation efforts, testimonials from previous and present purchasers, or highlighting distinctive shopper service from brokers and different workforce members.
Erin LeBan
ERA Senior Director of Subject Advertising Erin LeBan mentioned the “move up” messaging additionally displays the strides ERA has revamped the previous two years. Their newest information exhibits a 131 p.c year-over-year enhance in site visitors to ERA.com and a 68 p.c enhance in leads from the positioning. The brokerage’s advertising instrument, TextERA, is the highest lead supply for associates.
“By leveraging insights from our network and focusing on community engagement, we are poised to elevate the ERA brand and provide unparalleled value to our clients,” LeBan mentioned in a written assertion “The ERA brand has been moving up throughout 2024, and this new elevation of the meaning and relevance of the brand through messaging and imagery is truly connecting us to the consumer journey.”
The marketing campaign caps off a renaissance 12 months for ERA, which has seen a 300 p.c enhance in engagement with its on-line studying and coaching platform, ERA College. The model additionally logged spectacular recruitment and retention progress, with SVP of Franchise Growth Frank Malpica shifting ERA into key markets throughout California, Colorado, Indiana, Oklahoma, Louisiana and Florida.
On the opposite aspect, ERA Nationwide VP of Franchise Efficiency Lee Ann Roughton helped the brokerage attain file retention, with 55 p.c of ERA brokers being with the model 20 or extra years.
In February, Vidal spoke to Inman about his plan to push ERA into the highlight — a 180 from the model’s common reserved method to advertising and constructing model consciousness.
“For many years, ERA has been a company that has worked quietly,” he mentioned. “We, as a company, just don’t talk about all the great things that we do, and this is an opportunity for us to get loud about all of our accomplishments.”
“ERA has 43,000 agents across the globe — five of our employees and brokers were RISMedia Newsmakers, seven of our Realtors made the National Association of Hispanic Real Estate Professionals’ top 250 list, an ERA broker-owner and I were in the most recent Swanepoel Power 200,” he added. “This is the mantra: Be so good that you can’t be ignored. I’m excited to share that and get everybody hyped up and let the world know just how great of a company we are.”
