Rick Guerrero interviews mortgage professional and social media skilled Kayla Kallender concerning the affect social media advertising can have in rising a enterprise.
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In a latest episode of my podcast, I had the pleasure of talking with Kayla Kallender, a extremely profitable mortgage skilled from Fargo, North Dakota.
We bonded over our shared love for canines and rapidly dove right into a wealthy dialogue about how social media, collaboration, and genuine relationships are driving enterprise development in in the present day’s actual property business.
Why Realtors ought to watch this episode
If you happen to’re trying to elevate your enterprise and join with the best folks, this podcast is for you. Kallender and I share how we’ve constructed profitable careers by utilizing social media to community, join and collaborate with like-minded professionals.
This episode is filled with actionable insights on how you can develop your enterprise by leveraging social platforms and creating real relationships with shoppers and companions.
Right here’s why it is best to tune in:
Develop your community past geographical boundaries
Social media permits you to join with folks throughout the nation (and past) who may also help you degree up. Kallender and I focus on how we’ve each used platforms like Instagram to kind significant, skilled relationships which have propelled our companies ahead.
Favor collaboration over competitors
Actual property can typically really feel aggressive, however Kallender emphasizes the significance of collaboration. By sharing sources, concepts, and techniques with others within the business, we are able to all develop collectively. The truth is, Kallender and I recurrently share movies, suggestions, and insights to assist one another keep sharp and progressive.
Lean into the ability of authenticity
Kallender and I additionally dive into the worth of being genuine on social media. Persons are drawn to real people, and by displaying up as your true self, you’ll entice shoppers and companions who resonate along with your values.
Takeaways that will help you develop your enterprise
Have interaction, don’t simply put up
We mentioned how engagement—liking, commenting and sharing—can typically be extra highly effective than merely posting. Participating with others’ content material builds relationships and retains you prime of thoughts after they want a realtor or mortgage skilled.
Use video to coach
Kallender shared a narrative about how I helped her enhance her video modifying, and the way video content material is usually a game-changer for educating shoppers and companions. Whether or not it’s by means of reels, tales, or dwell movies, displaying up constantly with helpful content material will assist set up you as an skilled in your subject.
Construct relationships with objective
It’s not nearly increasing your follower depend. We each emphasize the significance of constructing actual, significant relationships with the folks in your community. Whether or not it’s by means of sharing insights, providing assist, or just celebrating others’ successes, these relationships will drive long-term enterprise development.
Sensible suggestions for Realtors
- Ask for referrals creatively: If you happen to’re assembly with a realtor associate, don’t simply ask for referrals—be particular. Ask them to attach you with three to 5 different realtors who’re as pushed as they’re. This not solely boosts your possibilities of getting referrals but additionally deepens your relationships along with your present companions.
- Don’t be afraid to shed associates: As Kallender and I mentioned, it’s okay to let go of friendships that now not serve your present season of life. Give attention to surrounding your self with individuals who carry you up and assist you develop each personally and professionally.
- Personalize your method: When connecting with new companions or shoppers, make it private. Keep away from the cookie-cutter “Let’s work together” method. As a substitute, attain out with real curiosity of their work and discover methods you’ll be able to each profit from the connection.
This episode is a must-watch for actual property professionals who need to take their enterprise to the following degree by harnessing the ability of social media and genuine relationships. Whether or not you’re trying to kind new partnerships, enhance your engagement, or just discover inspiration to maintain pushing ahead, this dialog with Kayla Kallender is filled with insights that may assist you develop.
By specializing in authenticity, collaboration and strategic engagement, you’ll not solely increase your enterprise but additionally create lasting, significant connections within the business. So, seize your pup (when you have one), hit play, and let’s develop collectively!
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You possibly can comply with him on Instagram or join with him on LinkedIn.
