It’s summer season—there’s no higher solution to kill the warmth than with a scrumptious ice cream. However this yr there’s a brand new Italian product set to win over all ice-cream lovers and followers of a historic chocolate unfold.
Vacationers flocking to Italy normally line up at bars and parlors to savor iconic indigenous ice cream flavors equivalent to pistachio, almond, lemon and Nutella.
Each ice cream parlor in Italy claims to make its personal creamy, distinctive model of the favored hazelnut unfold by utilizing Nutella and putting a taste tag that reads “Nutella” behind the glass counter the place all of the gelato is displayed.
frantic00 through Getty
However are they utilizing the unique Nutella?
Now there’s the actual deal, made by the unique makers. Neglect all different duplicates.
Italian confectionery big Ferrero not too long ago launched ‘Nutella Gelato’, which landed on grocery store cabinets in a number of European nations earlier this month simply forward of summer season’s sultry heatwave that’s at present rocking the Continent.
Ferrero’s revenues have been steadily rising over the previous three years, going from €14 billion in 2021 to €17 billion in 2023.
With layers of chocolate and hazelnut cream, it’s genuine Nutella style ice cream, with the identical substances because the world-famous chocolate unfold.
The creation of ‘Nutella Gelato’ is a part of Nutella’s sixtieth anniversary celebrations. It marks the historic second when Piedmont’s particular hazelnut unfold, which had been round for hundreds of years, was first cleverly put in a glass jar and commercialized in 1964 by the Alba-based Ferrero group.
Nutella Gelato is the model’s first packaged ice cream, and is at present on sale in Italian and different European supermarkets at a value of €4.99 – a premium value for the small 470ml tub which is about to compete with Häagen Dazs and Ben & Jerry’s.
Justin Sullivan/Getty Pictures
Ferrero’s revenues have been steadily rising over the previous three years, going from €14 billion in 2021 to €17 billion in 2023.
The group is assured that this new product might be as profitable as different Nutella twists created up to now and can enchantment to shoppers throughout Europe. In line with Eurostat, the European ice cream business is price over €6 billion.
It’s not the primary time that Ferrero has reimagined Nutella into one other product. In 2005 it launched the Nutella&Go snack, a pack of sticks and Nutella to scoop up the unfold, in 2015 the Nutella B-ready with a crispy baked shell, in 2019 Nutella Biscuits, 2020 Nutella Muffin and final yr, the Nutella Croissant.
Savoring Nutella Gelato just isn’t the identical factor as putting a jar of Nutella within the freezer till it solidifies into ice. That’s as a result of Nutella Gelato additionally has mild brown layers of hazelnuts that blend with the darkish chocolate.
And it’s not simply bought in Italy, you will discover it in different nations throughout Europe.
Leonardo Calabrò, Ferrero’s International Head of Ice Cream informed Fortune the brand new line is already accessible throughout Italy, France, Germany and Spain, with extra on the horizon.
The pot provides the unmistakable Nutella expertise in a comfortable and easy hazelnut ice cream, enriched by tasty Nutella layers and swirls.
“Even though it’s only been available for a short period of time, we’re since then registering a very positive preliminary performance, (and) we’ve been pleased with the enthusiastic feedback consumers of all ages are showing after having tasted Nutella Ice Cream,” Calabró provides.
Io mi consolo con il gelato alla nutella 🤤 pic.twitter.com/8IpJk6UbfW
— Anna🦋🌹🧸 (@Annetta_1978) June 7, 2024
Feedback posted on Italian social networks are all optimistic, and Nutella followers appear enthusiastic. Regardless that just a few complain that the amount is small for the worth, none appear to surrender on the expertise of attempting it no less than as soon as.
Nutella gelato .
I can affirm it is dangerously good 🥄 pic.twitter.com/neIxxb3IPE— Gemini 🏴☠️ 🇮🇪 🇪🇺 (@IrishItalian88) Might 12, 2024
Nutella Gelato is, in spite of everything, Nutella.
