The lately introduced collaboration between Shake Shack and Delta Air Strains has formally taken off and a evaluate is in.
A Reddit consumer took to the platform to share a photograph of the meal which formally launched on Dec. 1 for first-class passengers taking off from Boston.
The picture showcased the quick meals chain’s staple burger together with the extra toppings, which included lettuce and tomato, together with a facet Caesar salad and a brownie.
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As a substitute of the traditional Shake Shack crinkle fries, the burger meal comes together with a bag of chips — a facet higher suited than trying to reheat the fries mid-flight.
The Reddit consumer captioned the picture, “Not quite the same as the normal stores, but still pretty good!”
The picture sparked a dialog on-line as different customers shared their ideas on the launch.
Some questioned the authenticity of the burger, doubting whether or not it was actually Shake Shack or a special burger with the chain’s emblem on it.
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“My friend got to be part of the BOS taste test, it’s definitely Shake Shack,” one consumer commented.
“I never had the old cheeseburger, but it did taste like one from Shake Shack,” the unique consumer replied.
Others appeared skeptical based mostly on the way in which the meals was introduced on the flight.
“Is this a positive or negative post? I ask because that burger looks extremely unappealing and if I was the Shake Shack execs I’d be upset that’s how our [company’s] product is being presented and served,” one other consumer acknowledged.
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“It tasted really good! The burger did look a little sad when it came out though before I put the toppings on,” the unique poster responded.
Fox Information Digital reached out to the Reddit poster for remark.
As a substitute of paying for a first-class seat with the choice of choosing the burger, a number of customers determined it will be cheaper for them to buy the burger within the airport and take it on the flight.
“I’d just buy this s— before boarding. It would at least come with fries,” one consumer wrote.
The burger out there on the flight is the very same Angus burger out there at brick and mortar areas all through the nation.
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This menu merchandise is on the market to these in top notch who’ve pre-selected the meal as much as seven days earlier than the departure date and will be edited as much as 24 hours prematurely of takeoff, Delta introduced in a current press launch.
Delta referred to the collaboration as a “first-of-its-kind partnership” with Shake Shack, however this isn’t the primary time the 2 have labored with one other, in line with Gary Leff, a Virginia-based journey trade skilled and writer of the weblog “View From the Wing,”
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Actually, it’s not the primary time an airline has introduced a fast-food burger to the skies.
“Fast-food partnerships aren’t new [as] United once partnered with McDonald’s and specially outfitted galley carts to keep the meat warm while cold items were kept cool,” Leff, informed Fox Information Digital final month.
Leff mentioned Shake Shack and Delta partnered again in 2016 when Delta One business-class prospects had been provided the burger when flying between JFK and LAX.
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A Delta communications consultant informed Fox Information Digital by way of electronic mail, “We are excited with the initial results, with overwhelmingly positive feedback from our customers and our Flight Attendants…Customers onboard are enjoying the burger [which has] received a 10/10 review from a customer via social media.”
“Over 1/3 of pre-select customers are choosing the Shake Shack burger – driving higher than expected selection rate,” the rep added.