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FootFallz is an actual property gross sales and advertising software.
Platforms: iOS
Splendid for: Itemizing brokers, sellers
High promoting factors:
- Open home advertising suite
- Title rep integration
- Neighborhood Attain instrument
- Collaboration with all deal stakeholders
- Exhibiting scheduler with purchaser company settlement
High issues:
FootFallz is a giant app attempting to do lots of issues that lots of different apps supply, however its vertical integration of these features makes it price a glance.
What it is best to know
FootFallz is a mobile-first software that goals to maintain transaction events working collectively. It’s a normal enterprise app first, not removed from options like ListedKit, Mosaik and Trackxi, that marry productiveness with new enterprise technology.
FootFallz is a bit more conventional in its method, although, which means it’s extra agent-inward than consumer-facing, wanting to assist brokers do sooner the issues they already do, similar to selling and holding open homes, connecting mortgage and title reps with sellers, sending follow-up campaigns, and reaching out to prospects. It calls itself an “all-in-one app,” if that helps.
FootFallz fastens the itemizing agent to their title rep and mortgage companions and depends on the previous to supply information on leads and listings. It does an honest job of preserving the vendor knowledgeable as to how their house is performing after occasions like open homes and showings, and there’s a web proceeds sheet that’s generated after a suggestion is submitted to assist sellers perceive the place every purchaser is positioned.
The actual fact I wanted to see this software demonstrated twice was extra a part of the group nonetheless studying find out how to current it than its nature as a feature-heavy cell expertise. I initially thought the latter, that there was an excessive amount of right here for an agent to make sense of all of it. And for brand new brokers, that’s true.
FootFallz is finest for brokers who’ve had a few good years and need to maintain that momentum. It does so much, and lots of it’s good. Like so many software program options that I see, although, it isn’t filling any particular area of interest — nothing we haven’t seen earlier than — however that doesn’t imply it’s not good software program.
It’s nicely constructed, and its UI feels acquainted with out being drained or uncared for. The consumer can decide it up rapidly and get issues carried out earlier than they notice it. For individuals who want longer to undertake, although, or occasional assist, FootFallz has a strong studying hub with roleplaying, flashcards and different adoption help assets.
I say this so much about functions like FootFallz: It’s OK to offer the business with one other software program choice so long as it’s not a lazy try. This isn’t the case right here, as FootFallz does supply the market some sharp value-adds and a properly orchestrated cell expertise.
I love the app’s dedication to door-knocking, for instance. Some brokers nonetheless do it, so why not use FootFallz to know higher whose door you’re knocking on?
There’s additionally a GPS-tagging perform for open home and new itemizing signage. Plant your open home signal, tag it within the app, after which transfer on to the following high-traffic nook. This implies you may mark your spots and, I argue, place them at larger distances.
It’s additionally very useful if it’s essential ship another person to choose them up or create benchmarks for which open homes had higher visitors. The place you place the indicators counts.
For individuals who do incentives at open homes, FootFallz has a digital raffle part that may be enjoyable for guests.
The app’s Neighborhood Attain module encapsulates regionally curated lead lists gleaned from accomplice title rep information. It permits the consumer to discover a appropriate lead’s handle, cease by after which rapidly file the interplay. I feel it’s a good way to marketplace for a close-by open home, one other enterprise perform FootFallz addresses.
The Open Home instruments embody a digital sign-in sheet with automated suggestions solicitation, pre-built advertising belongings, a mortgage choice playsheet for consumers and a report on exercise to offer the vendor. They work collectively properly, and to reiterate, it’s good to have it a part of one thing extra, regardless that the gamers on this house — CurbHero, Spacio, and so forth. — properly combine with widespread CRMs.
Your title rep has an even bigger function in FootFallz than they may in different functions. It’s a good move given how a lot info they’ve entry to and the way typically offers get tripped up as soon as they’re concerned. Level being: The sooner the title rep is built-in into the deal, the earlier hurdles will be cleared.
FootFallz is nicely put collectively, which means its features are relatable and cohesive. It’s designed to be an on a regular basis productiveness assist system. I fear, too, concerning the group’s willingness to stay to its “all-in-one” method, although. I feel lots of suggestions was collected from its inner circle or brokers they know as a result of I acquired the sense its consumer expertise was designed round how the founders work, perhaps with the belief all brokers go about their enterprise in the identical manner.
Should you don’t door knock, can you continue to use this app? After all.
You probably have a strong information supply for house owners and listings, like Revaluate, RealReports, Fello or Land id, can you continue to use FootFallz? Sure.
Should you use present open home functions for open homes, is FootFallz for you? Probably.
See the place I’m headed? Like I mentioned, there’s actual profit to FootFallz’s accumulation of those wants and for these wanting to chop down on the variety of logins they should handle, this can be a strong choice. I feel it must work on positioning, discovering some tighter niches to focus on and never being so fast to attempt to clear up each agent’s frustration.
Should you give it a shot, let me know if I’m on observe.
Have a know-how product you wish to focus on? E mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inner software program choices. He now helps brokers with know-how choices and advertising by reviewing software program and tech for Inman.
