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Reading: FTC is suing Uber over ‘deceptive’ Uber One subscription service
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Business

FTC is suing Uber over ‘deceptive’ Uber One subscription service

Editorial Board
Editorial Board Published April 22, 2025
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FTC is suing Uber over ‘deceptive’ Uber One subscription service
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FTC is suing Uber over ‘deceptive’ Uber One subscription service
  • The Federal Commerce Fee has filed a lawsuit in opposition to Uber, alleging the corporate used misleading practices to market and handle its Uber One subscription service. The grievance facilities on claims of deceptive financial savings and a intentionally advanced cancellation course of. It is the primary main tech lawsuit to be introduced beneath the Trump administration’s FTC.

The FTC is suing Uber over claims it engages in “deceptive” billing and cancellation practices by its subscription service, Uber One.

The company is alleging that Uber misled its customers about potential financial savings and made cancellation troublesome, violating shopper safety legal guidelines. The company claimed that some customers needed to click on by as much as 23 pages and carry out 32 actions simply to cancel their subscriptions.

Uber spokesperson Ryan Thornton instructed Fortune: “We’re disenchanted that the FTC selected to maneuver ahead with this motion, however are assured that the courts will agree with what we already know: Uber One’s sign-up and cancellation processes are clear, easy, and observe the letter and spirit of the regulation.”

“Uber does not sign up or charge consumers without their consent, and cancellations can now be done anytime in-app and take most people 20 seconds or less,” he added.

It is the primary main tech lawsuit to be introduced beneath the present Trump administration. The Federal Commerce Fee has a number of ongoing lawsuits in opposition to Meta, Google, and Amazon. Whereas a few of these authorized battles started beneath the Biden administration, the company was already ramping up enforcement throughout Trump’s first time period—with Meta changing into one in all its most outstanding early targets.

“Americans are tired of getting signed up for unwanted subscriptions that seem impossible to cancel,” FTC Chair Andrew Ferguson stated in a assertion. “The Trump-Vance FTC is fighting back on behalf of the American people. Today, we’re alleging that Uber not only deceived consumers about their subscriptions, but also made it unreasonably difficult for customers to cancel.”

Late final 12 months, Bloomberg reported that Uber was going through an investigation from the U.S. shopper watchdog into its flagship subscription plan. On the time, the corporate defended its cancellation coverage and stated it was cooperating with the FTC to reply the regulator’s questions.

Uber One

Launched in 2021, Uber One presents members advantages like free supply charges and reductions on choose rides and orders for a payment of $9.99 a month or $96 yearly. As of December, Uber stated the service had round 30 million subscribers, in accordance with the corporate’s most up-to-date annual report.

The FTC is claiming that prospects who signed up for Uber’s subscription service have been wrongly promised financial savings once they signed up. In its lawsuit, the regulator argues that Uber advertises its subscription service as providing financial savings of $25 a month, however fails to incorporate the month-to-month value of its membership on this calculation. It additionally accuses the ride-hailing firm of charging customers earlier than their official billing date.

The case shouldn’t be the primary time Uber has confronted scrutiny from the FTC.

In 2017, the corporate settled allegations that it had misrepresented its privateness and information safety practices. The next 12 months, it agreed to pay $20 million to resolve claims that it had overstated potential driver earnings in its recruitment efforts. Most not too long ago, in 2022, Uber averted prison costs by a settlement wherein it acknowledged that staff had did not disclose a 2016 information breach affecting 57 million customers and drivers.

This story was initially featured on Fortune.com

TAGGED:deceptiveFTCserviceSubscriptionSuingUber
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