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Born in Ukraine, Dallas crew chief Arthur Greenstein based a full-service luxurious brokerage that catered to worldwide shoppers, celebrities {and professional} athletes earlier than making the transfer to Douglas Elliman.
For the reason that transfer, he’s been featured because the native professional in The Wall Avenue Journal; on MSNBC, CBS, and NBC; and even Bravo’s Under Deck, based on his bio. Learn how his small however mighty, multilingual, multifaceted crew thinks outdoors the field to get listings offered and why he needs extra brokers would get inventive.
- Workforce chief identify: Arthur Greenstein
- Title: Dealer affiliate and crew chief
- Expertise: 25-plus years in residential, industrial and industrial
- Location: Dallas, Texas
- Full Workforce Identify: Arthur Greenstein Group
- Rankings: High 8 p.c of brokers companywide at Douglas Elliman
- Workforce dimension: 3 brokers
- Gross sales quantity: $64 million-plus since becoming a member of Douglas Elliman
- Awards: (please embody hyperlinks for verification):
Inform us about your crew.
We’re a small crew, however we ship a powerful punch. We communicate a number of languages (Russian, English, Spanish), and we’re consultants in residential actual property in addition to industrial, and we have set information in each.
We’re distinctive within the sense that we give our shoppers the ability of a household workplace. Our shoppers might initially attain out for residential providers, however oftentimes in addition they want house for a surgical procedure heart or workplace or wish to get entangled in multifamily growth, retail or industrial, and we excel in these sides of the business as effectively.
Actual property isn’t simply our job — it’s our life-style. We dwell and breathe actual property. It’s our ardour, and we actually adore it, day in and day trip. We set a brand new normal for creativity in actual property.
What do you would like extra individuals knew about working in actual property?
I want extra individuals knew how difficult actual property might be. This job can look glamorous to outsiders as they see the highlights that we share on social media, however the reality is that we grind day out and in.
From speaking to metropolis officers about rules; giving frequent updates to our consumers, sellers, and traders; to digging by means of the trenches looking for new listings or resuscitating outdated ones, we do all of it. This job additionally requires you to have the ability to shortly discover options to sophisticated issues referring to something from financing, building, engineering and extra. You by no means know what challenges will come up.
What makes an excellent chief?
chief is one who leans into the strengths of every particular person on their crew and is aware of the right way to assist them faucet into their fullest potential. I imagine you will need to encourage your crew members, have a good time their wins, and problem them to attempt new issues. My objective is to instill an entrepreneurial mindset in my crew members in order that they have the boldness to step outdoors of their consolation zones, face obstacles and take dangers.
What’s one factor you would like each agent knew?
I want brokers knew that we’ve the liberty to be inventive and suppose outdoors of the field. This the place my crew has lots of enjoyable in actual property as we’re continuously brainstorming new, modern methods we are able to market our listings.
Most lately, we hosted a Clue-inspired open home the place visitors performed the sport collectively by strolling by means of totally different rooms within the residence. As a spin on the normal recreation of Clue, this model was performed to search out out “who bought the house, and because of what feature?” to spotlight totally different features of the house.
To include the neighborhood, the gamers have been named after close by streets. It was a success, and I can’t watch for the subsequent large and enjoyable thought we provide you with to promote our subsequent property.
What’s one thing you understand now that you simply want you knew once you began?
I want I had identified the reward that comes with every impediment we’re confronted with. I used to get wired when coping with challenges, however I now embrace them and know that every impediment might be overcome.
On this business, there are at all times setbacks, however I’ve discovered that stress and fear have by no means been a part of any answer. My crew now appreciates challenges as a result of they sharpen and develop us, finally making us higher actual property brokers and extra helpful to our shoppers.
How did you select your brokerage?
I was an impartial dealer, however I ended up selecting Douglas Elliman due to the worth of the assets in expertise, advertising and public relations.
Personally, I’ve discovered probably the most worth within the public relations crew, and having beforehand been an impartial dealer, I particularly perceive the greenback worth of an unimaginable PR individual. For my part, there is no such thing as a higher PR crew [than at Douglas Elliman], and that’s extraordinarily helpful to me.
