Learn the way this New York Metropolis group has made a reputation for itself in new growth by trusting the market to talk for itself.
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For Nicole Grandelli and John Harrison of The Harrison Grandelli Crew, there’s worth in collaboration, respect, problem-solving and repair. “We believe in the value of being a farmer rather than a hunter,” they mentioned, “especially for the long game of real estate.”
Grandelli and Harrison take “immense joy” in seeing their teammates develop and succeed. “Leadership is at the core of what we love to do,” they mentioned. “New York City real estate is everything you fear it can be; we make it everything you dream it can be.”
Learn the way these new growth specialists realized that standing agency of their worth — and the worth of their listings — and letting the market communicate has resulted in a starring position in promoting a few of Manhattan’s most fun new growth and new building initiatives.
Identify: Nicole Grandelli and John Harrison
Title: The Harrison Grandelli Crew, Gross sales at Eastlight Condominiums
Expertise: A mixed 30 years of expertise
Location: New York Metropolis
Crew Identify: Harrison Grandelli Crew
Rankings: No. 16 in NYC in accordance with Actual Traits
Crew measurement: Small groups
Gross sales quantity: $111 million in 2023
How did you select your brokerage?
Our group thrives in a small boutique agency setting, the place everybody pitches in and motivates one another to realize excellence, which is why Core was the proper match for us. Regardless of being small, Core has a big attain, collaborating with high builders to create a few of NYC’s most prestigious buildings like Eastlight, Rose Hill, The Courtland and Hendrix Home.
Inform us a few excessive level in your profession
The spotlight of our profession was overseeing the sale of Rockefeller Group’s inaugural residential tower — Rose Hill in Manhattan’s Nomad neighborhood. We launched preconstruction gross sales in 2019, with closings commencing in 2021.
Throughout the pandemic, whereas different initiatives had been providing concessions and reducing costs, we remained assured in our pricing and stood agency in it. Regardless of the challenges posed by the pandemic, we achieved record-breaking gross sales by sustaining our pricing and trusting the resilience of the New York housing market.
This method garnered important consideration within the new growth area and introduced us much more initiatives, like our present new growth, Eastlight Condominiums, solely 4 blocks away from Rose Hill. We demonstrated how a real new growth ought to succeed — eschewing perceived reductions to draw patrons, we allowed the market to dictate, leading to a profitable sell-out.
What’s your high prediction for the upcoming yr?
Our group has been deeply entrenched in the true property trade for the previous 20 years, witnessing the highs and lows, the ups and downs. The market has confirmed its power again and again.
The continuing subject of low stock stays a big issue. On condition that our group operates primarily in NYC, now we have noticed the presence of traders over a few years. We anticipate continued curiosity from international traders in inserting capital within the U.S. market.
Wanting forward, we anticipate a shift in the direction of extra finish customers buying actual property. Nevertheless, soon-to-be patrons who’re ready for rates of interest to lower will not be advisable; these dedicated to possession can buy now.
What makes a great chief?
A very good chief is somebody who leads by instance and isn’t afraid to get their arms soiled. Somebody who has a transparent imaginative and prescient for the longer term and is ready to talk it successfully. A very good chief is somebody who may be decisive and empower their group by fostering a tradition of accountability and steady development.
