The Harris marketing campaign plans to roll out a $3 million greenback Spanish-language radio effort and organizing push geared toward Latino voters in battleground states as Hispanic Heritage Month kicks off.
“Hispanic Heritage Month is an important moment to celebrate the richness and diversity of Latino communities across the country,” Harris-Walz marketing campaign supervisor Julie Chavez Rodriguez mentioned in a press launch. “Additionally it is a crucial second for us to leverage, as we proceed to succeed in Latino voters in regards to the stakes of this election, how essential their vote might be in deciding this race, and defeating Trump and his anti-Latino agenda.“
She added that this upcoming month “will be a key part of our aggressive campaign efforts to make our case to voters about Vice President Harris.”
The radio push consists of an funding into Spanish-language radio stations, supporting present pushes on bilingual tv. In line with the discharge, 96% of Latinos hearken to the radio weekly.
This effort may even embrace a bilingual telephone banking program, the strengthening of a messenger program that seeks to educate Latino communities in regards to the election and digital content material from Latino activists and organizers about reproductive freedom.
Vice President Harris and her operating mate, Minnesota Gov. Tim Walz (D), are planning to attend occasions, comparable to baseball video games, boxing matches and Mexican Independence Day festivities, in key states like Arizona, Nevada, Pennsylvania and Wisconsin as a part of the push.
Harris additionally plans to talk on the Congressional Hispanic Caucus Institute’s annual convention on Sept. 18. Her agenda focuses on increase middle-class Latino households, the press launch mentioned.
“Latinos con Harris-Walz” will maintain occasions alongside Rep. Chuy Garcia (D-Sick.) in Michigan. Garcia plans to journey to Minnesota on Sunday in celebration of Mexican Independence Day.
Chavez Rodriguez additionally plans to headline a call-a-thon looking for to attain 500,000 Latino voters within the subsequent month.
A latest ballot, launched by UnidosUS and performed by BSP Analysis, discovered that the Democratic platform was gaining traction amongst Hispanic voters after Harris turned the social gathering’s nominee, with 59 p.c leaning towards her and 32 p.c siding with former President Trump.
