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The KISS precept: not tips for grown males in cat make-up carrying platforms and tongue wagging. It’s the motto “Keep It Simple, Stupid”. And H&M is sticking to this tried and true recommendation for its Studio SS16 Menswear Assortment. The utilitarian vary is all about taking wardrobe staples – together with hoodies, sweats, shorts and light-weight shirts – and doing them with precision. Coming in boxy silhouettes tailor-made to the city explorer, every bit may be dressed up or down effortlessly to swimsuit the event. “Right now it’s about updating and modernising classic pieces,” says Andreas Löwenstam, head menswear designer at H&M “The zip-up boxy jacket is what I will be wearing this season, along with updated tailored trousers. I will pair them with T-shirts and sweatshirts to create the new sportswear look.” With a concentrate on material high quality, traditional colourways and time-tested silhouettes, H&M’s Studio SS16 Menswear Assortment is protecting it easy. However by no means silly. The gathering is out there now in round 100 shops worldwide in addition to on-line at hm.com.
