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The Texas Reporter > Blog > Business > How CFOs can keep away from the ‘innovator’s dilemma’
Business

How CFOs can keep away from the ‘innovator’s dilemma’

Editorial Board
Editorial Board Published November 22, 2024
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How CFOs can keep away from the ‘innovator’s dilemma’
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How CFOs can keep away from the ‘innovator’s dilemma’

Contents
LeaderboardHuge DealGoing deeperOverheard

Good morning. It may be difficult for corporations to remain forward in a hyper-competitive market. However prioritizing innovation could make all of the distinction. 

That was the subject of Fortune’s Rising CFO digital occasion on Wednesday, introduced in partnership with Workday (a CFO Every day sponsor). David Duncan, advisor, speaker, and creator of “The Secret Lives of Customers,” informed Fortune’s Geoff Colvin that there’s a common problem each huge, profitable firm faces. 

“It relates to the need to balance investing in the core business with investing in new disruptive innovation that might look quite different from what made them successful up to this point,” Duncan stated. And for corporations that forgo the trail of disruptive innovation and expertise, it will possibly wind up being a pricey mistake. In a current article by Colvin, he in contrast the diverging paths that made Microsoft a $3 trillion powerhouse and flatlined Intel. 

CFOs have the “power to decide to prioritize innovation if they have the right setup in their companies,” Duncan stated. In a reference to the well-known Clay Christensen ebook, he additionally famous that avoiding “innovator’s dilemma” requires having the fitting set of conversations across the desk, he stated. The CEO and CFO have a crucial position to play in assessing the place the corporate is at present and aligning everybody on a method of the place you suppose the long run is headed. And that offers you the conviction to start out making investments in that route, Duncan stated.

One other piece of recommendation from Duncan: “Once you have that strategic clarity on the direction you want to go, it’s important to set up mechanisms in the organization to pursue different types of innovation with different rules and metrics, give them labels and also have accountability.”

Partnerships may also foster innovation and assist corporations keep aggressive. Through the session, Claire Rauh McDonough, CFO of Rivian, defined that the electrical car producer and Volkswagen Group launched their new three way partnership. It’s often known as Rivian and Volkswagen Group Applied sciences, with a complete deal dimension of as much as $5.8 billion. Rivian is contributing its software program improvement workforce and core software program stack, in addition to its electrical {hardware}, McDonough stated. There’s a “really exciting innovation roadmap that’s yet to come as we work now on the development and utilizing those proven technologies today in their vehicles,” she stated. 

Antonio Carlos Garcia, EVP and CFO of Embraer, stated the Brazilian aerospace firm is “quite successful right now with all of our business units.” For instance, it delivered 59 jets in Q3, representing a 37% enhance 12 months over 12 months. Embraer, at present the world’s third-largest plane producer, has been powering forward, whereas competitor Boeing has been dealing with critical headwinds. 

Garcia stated that at huge corporations there will be a number of innovation, however CFOs have a central position in figuring out what creates worth—and what doesn’t. 

Have a very good weekend.

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Some notable strikes this week:

Kelly Steckelberg was appointed CFO of Australian unicorn Canva, a developer of inventive design software program, efficient Nov. 26. Steckelberg resigned from video conferencing platform Zoom in August after seven years as the corporate’s CFO, staying on till final month to assist with the transition. She oversaw Zoom’s 2019 IPO as finance chief, so her rent is essentially considered as a step towards going public.

Ken Cook dinner was named CFO of The Wendy’s Firm (Nasdaq: WEN), efficient Dec. 2. Cook dinner will succeed Gunther Plosch who has served as CFO since 2016 and can depart the corporate on the finish of the 12 months. Cook dinner most just lately served as head of economic planning and evaluation at United Parcel Service (UPS). In prior roles at UPS, Cook dinner served as CFO for the U.S. Home section, and beforehand held management roles in investor relations and treasury, and served as CFO of South Asia.

Michael J. Grau will resign as EVP and CFO of Madison Sq. Backyard Leisure (NYSE: MSGE), which operates its namesake sports activities area, Radio Metropolis Music Corridor, the Beacon Theatre, and the Chicago Theatre, efficient Nov. 20. Grau was appointed to the position in February and began his tenure in April. He might be succeeded by Lee Weinberg, who will function interim CFO. Weinberg has served as SVP of enterprise and monetary operations because the firm’s spin-off from Sphere Leisure in April 2023.  

Rick Goldberg was appointed CFO of S&P International Commodity Insights, a division of S&P International (NYSE: SPGI), efficient Nov. 1. Goldberg joined the corporate in August 2011 and most just lately served as CFO of S&P International Market Intelligence, a place he had held since July. He additionally just lately stepped into the CFO position for the corporate’s newly created chief shopper workplace, a transfer initiated by new CEO and president Martina Cheung. 

Glenn Eisenberg will retire as CFO of Labcorp (NYSE: LH), a laboratory providers firm, efficient Dec. 2. After spending 10 years within the position, he’ll stay on the firm as a particular advisor to the CEO via April 2025 to help with the transition. He might be succeeded by Julia Wang, who will even function an govt vp. She most just lately served as CFO of worldwide oncology firm BeiGene, now often known as BeOne Mediciones. 

Michael Abrams was named CFO of NRx Prescription drugs, Inc. (Nasdaq: NRXP), a clinical-stage biopharmaceutical firm. Abrams succeeds interim CFO Richard Narido, who will proceed to help the corporate’s monetary perform and different initiatives. Abrams has nearly three a long time of expertise as an govt officer, funding banker, director, and senior advisor, which incorporates serving because the CFO of Arch Therapeutics, RiseIT Options, and FitLife Manufacturers. 

Steve Rasche will step down as EVP and CFO of pure gasoline firm Spire (NYSE: SR), efficient Jan. 1. Rasche, who joined the corporate in 2009 and have become CFO in 2013, will proceed to function a senior advisor till his retirement on April 1. He might be succeeded by Adam Woodard, who has held the roles of VP and treasurer on the firm since 2018 and in addition turned CFO of Spire’s utility enterprise a 12 months later.  

Huge Deal

Right here’s a new report by Fortune’s Leo Schwartz: “SEC Chair Gary Gensler resigns, leaves legacy of division and crypto feuds.”

U.S. Securities and Change Fee Chair Gary Gensler introduced Thursday on X that he would step down from his place on Jan. 20, the date of President-elect Donald Trump’s inauguration.

Schwartz writes: “Since entering office in April 2021, Gensler has battled with industry groups across Wall Street, pursuing an aggressive campaign of rule-making and enforcement actions that often put him at odds with the companies his agency was overseeing. Gensler was appointed by President Joe Biden. It is customary for agency heads to step down after the election of a president from the other party.”

Going deeper

Listed here are 4 Fortune weekend reads:

“The CEO of Anthropic blasts VC Marc Andreessen’s argument that AI shouldn’t be regulated because it’s ‘just math’” by Kali Hays

“Google stock hammered after DOJ calls for Chrome sale” by Greg McKenna

“Why Robinhood is spending $300 million to buy a wealth management platform” by Alicia Adamczyk 

“Walking more could add as much as 11 years to your life, study says. Here’s how” by Ani Freedman

Overheard

“The thing about Steve was that he cared deeply about his people. Granted, he could be meticulous and demanding at times, even to the point of being called ‘tyrannical.’ But above all else, he was a kind, respectful, and compassionate leader. It was these traits that made him great, not his lapses into screaming and obscenities.”

—Shalini Govil-Pai, VP and basic supervisor of TV at Google, writes concerning the cofounder and former CEO of Apple Inc. in a brand new Fortune opinion piece, “I worked with Steve Jobs. Here’s what he’d say about today’s leadership style.”

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