“We build long-term relationships with our contract manufacturing suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve consumers,” the assertion stated.
The place does Nike make sneakers and clothes?
Nike doesn’t personal or function the abroad factories that make its merchandise. As an alternative, it really works with 532 contract producers that make use of practically 1.2 million staff, in response to an on-line Nike map.
No nation is extra vital to Nike’s manufacturing than Vietnam, the place the model works with 131 factories that make use of practically 460,000 staff. Half of Nike’s sneakers have been made in Vietnam final 12 months, in response to the corporate’s annual report.
Nike’s second-largest manufacturing base is Indonesia, the place its 45 contract factories make use of greater than 280,000 staff.
The corporate has been shifting manufacturing out of China over the past decade. It really works with 120 Chinese language contract factories that make use of greater than 100,000 staff — down from greater than 350,000 staff in 2012. Among the footwear and attire that Nike makes in China is bought to Chinese language shoppers and due to this fact not topic to tariffs.
Are tariffs affecting Nike?
Sure. On April 2, Trump introduced “reciprocal” tariffs that included 46% on Vietnam, 32% on Indonesia and 34% on China. The subsequent buying and selling day, Nike’s shares fell 14%, wiping out $14 billion in shareholder worth.
Every week later, the president paused many of the tariffs for 90 days, however a 145% tariff on imports from China and a ten% surcharge on most imports from different international locations stay in place.
Tom Nikic, a veteran trade analyst at Needham & Co., calculated that the tariffs, if totally applied, would practically wipe out Nike’s earnings if the corporate made no modifications to its present pricing or manufacturing.
“By my math, their earnings would decline by approximately 95%,” he stated in an e-mail.
Will Nike squeeze factories for higher offers?
“Almost certainly,” stated Jason Judd, government director of the World Labor Institute at Cornell College. “The default for a brand or retailer faced with a tariff or some other shock is to press suppliers for discounts.”
“The COVID shock is a good example,” Judd added. “We know from talking to suppliers that the COVID shock meant canceled orders and renegotiations over price.”
The Employee Rights Consortium, a labor monitoring group, estimated manufacturers canceled $40 billion in orders throughout the pandemic.
When Trump introduced tariffs throughout his first administration, Nike’s high executives stated they’d discover financial savings of their provide chain.
“We have a lot of levers we can work with, from sourcing to other levers,” Andy Campion, then Nike’s chief monetary officer, stated in 2019.
How will tariffs have an effect on Nike’s manufacturing unit staff?
Manufacturing unit staff will probably really feel the influence straight.
Dara O’Rourke, an affiliate professor on the College of California, Berkeley, who’s studied wages in Nike factories, stated the tariffs may grow to be a “huge hammer.”
“It is likely that you will see this kind of pressure from managers to say to workers, ‘For a period of time, we’re going to have to work harder and longer,’” he stated. “Hold the line or you’re going to lose your job.”
That would imply staff are requested to make extra sneakers and T-shirts each shift and work longer hours, in response to Thulsi Narayanasamy, director of worldwide advocacy for the Employee Rights Consortium.

“When suppliers are squeezed and workers have unreasonable production targets, they don’t drink water, don’t take food breaks,” she stated in an e-mail. She added that in these circumstances, the group persistently hears about “women having urinary tract infections, struggling with repetitive strain injuries, kidney stones, and having back problems due to rapid, repetitive movements for more than 12 hours a day.”
Narayanasamy stated manufacturers like Nike have a selection: “Push costs that they could reasonably absorb onto their suppliers, replete with the knowledge that doing so will immediately harm millions of factory workers, or not.”
In its assertion, Nike stated it units clear labor expectations for provider factories in its Code of Conduct and Code Management Requirements.
Overseas garment staff may additionally face furloughs or work with out pay, stated Cornell’s Judd. That occurred throughout the trade throughout the pandemic.
In 2021, the Employee Rights Consortium recognized 31 garment factories — three of which did work for Nike — that the consortium stated didn’t pay $39.8 million in severance advantages owed to 37,637 staff who misplaced jobs throughout the pandemic.
Nike beforehand has disputed that it owed wages to staff on the three factories named within the labor group’s report. In its assertion, Nike additionally stated factories are chargeable for severance advantages.
“Manufacturing suppliers hold the financial obligation to pay worker severance, social security and other separation benefits to impacted employees in accordance with local law and Nike’s Code of Conduct,” the corporate stated. “And in the event of any closure or divest, Nike works closely with the supplier to conduct a responsible exit.”
Will tariffs power Nike to maneuver manufacturing again to the U.S.?
“To think this will bring jobs back to the U.S. is poorly thought out, would be the nicest thing I could say,” stated Berkeley’s O’Rourke.
Footwear and attire manufacturing stays labor-intensive. Sneakers require gluing and stitching. T-shirts require stitching. Efforts to automate shoe manufacturing have largely flopped.
That’s a part of the explanation Nike makes most of its merchandise in international locations with low wages. ProPublica reported this month on a former Nike manufacturing unit in Cambodia the place most workers made the minimal wage — about $1 per hour.
Nike additionally makes use of big factories which are crammed with tools that’s tough to switch to a brand new location. They’re typically positioned close to supplies firms that make the rubbers, nylons and polyesters wanted to make sneakers.
“The full production system is not easily movable,” O’Rourke stated.
As an alternative of shifting the work again to the U.S., trade watchers count on attire firms will proceed to fabricate merchandise in international locations with low wages, however manufacturing will shift to these topic to much less onerous tariffs.
That would additional hurt staff in Vietnam, Indonesia, China and different international locations with comparatively excessive proposed tariff charges and a number of Nike manufacturing jobs. In Indonesia, for instance, one labor union expects as many as 50,000 staff may lose their jobs if the complete Trump tariffs go into impact.
Because the variety of individuals searching for work will increase, wages in these international locations will lower.
“The line at the gate to find work gets longer,” Judd stated. “And that means employers of any kind can start paying new workers less because unemployment has jumped.”
What may tariffs imply for Nike’s costs?
Estimates fluctuate and rely on how a lot of the price Nike passes to shoppers.
If the 46% tariff on Vietnam goes into impact, the value of a $155 sneaker made in Vietnam would improve to $220, in response to the Footwear Distributors and Retailers of America, a commerce group that counts Nike as a member.
The instance, which isn’t particular to Nike, assumes the importing firm passes practically the entire tariff value to clients. No athletic footwear model has given specifics, though Adidas CEO Bjørn Gulden final week stated “higher tariffs will eventually cause price increases.”
However Nike’s been in a stoop and has been discounting lots of its sneakers to spice up gross sales.
It’s doable that Nike will take in extra of the tariff value to keep away from elevating costs too steeply.
“It will likely be hard for Nike to raise prices,” the funding financial institution UBS not too long ago wrote in a analysis word.