The Division of Housing and City Growth has partnered with Zillow for “Let’s Make Home the Goal,” a marketing campaign aimed toward connecting minority communities with HUD pre-housing counseling providers.
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The Division of Housing and City Growth tapped Zillow to hitch “Let’s Make Home the Goal,” a multi-year marketing campaign to coach minority communities about free pre-housing counseling providers by the Division’s Workplace of Housing Counseling (OHC).
The marketing campaign, which launched in 2023, has already reached 5 million potential consumers in 15 media markets. Now, with Zillow, HUD estimates the marketing campaign will attain a further eight million potential consumers in 42 media markets by advertisements throughout the portal’s digital and social media platforms.
Jennifer Butler
“At Zillow, we are committed to getting more people home,” Zillow VP of Authorities Affairs Jennifer Butler mentioned. “We were founded with a focus on transparency and providing access to the data and information needed to find housing.”
“We’re expanding on that foundation by helping consumers get connected to the right resources, helping to reduce the barriers they face to securing affordable housing,” she added. “Partnering with HUD on their ‘Let’s Make Home the Goal’ campaign and increasing access to quality credit counseling services is an important step to help bridge the homeownership gap and build generational wealth for more families.”
Based within the 70s, the OHC pairs aspiring owners with HUD-certified housing counselors who information them by the buying course of, together with the right way to pre-qualify for a mortgage, create a down fee financial savings plan, apply for homebuyer help, and leverage tax credit. The everyday homebuyer who makes use of OHC providers saves $11,300 in whole debt, in keeping with the OHC’s Fb web page.
Adrianne Todman
“Every day, HUD’s counselors provide thousands of Americans with trusted advice about buying a home, avoiding foreclosure, and locating and sustaining affordable housing. But we know we can help even more people,” HUD Appearing Secretary Adrianne Todman mentioned in a ready assertion.
“Together, we will reach a new generation of homeowners, help more families build generational wealth, and continue our work to help Americans historically left out of the homebuying process.”
Alongside the Zillow partnership, HUD additionally introduced the Modernizing the Supply of Housing Counseling Providers remaining rule. The rule permits HUD-approved housing counseling businesses to make use of digital and distant (e.g. cellphone calls, Zoom conferences, and many others.) strategies to contact homebuyers and renters who can’t attend in-person conferences because of work obligations, restricted transportation or incapacity.
“We’re excited to raise awareness about the availability and benefits of housing counseling,” Federal Housing Commissioner Julia Gordon mentioned of the marketing campaign and remaining rule. “These initiatives make it easier for households to access the assistance they need to navigate the homebuying process or to secure safe, affordable and stable housing.”
